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Mad Rabbit Recalls “RELIEVE” Lidocaine Numbing Cream Due to Risk of Serious Injury or Death from Poisoning to Young Children; Violates Mandatory Standard for Child-Resistant Packaging

  • Recalled RELIEVE Numbing Cream – Outer Packaging
  • Recalled RELIEVE Numbing Cream
Name of Product:
“RELIEVE” Numbing Cream
Hazard:

The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison Prevention Packaging Act. The numbing cream’s packaging is not child-resistant, posing a risk of serious injury or death from poisoning, if the contents are swallowed by young children.

Remedy:
Repair
Recall Date:
September 25, 2025
Units:

About 28,000

Consumer Contact

Mad Rabbit via email at product@madrabbit.com or online at https://www.madrabbit.com/pages/product-recalls or at https://www.madrabbit.com/pages/contact-us and click on “Product Recall” for more information.

Recall Details

Description:

This recall involves “RELIEVE” numbing cream. The cream comes in a short wide-mouthed white container. A label is located on the front with black lettering and “RELIEVE” in large type and the company’s logo and “Mad Rabbit”, “Numbing Cream” and “Menthol” in smaller type.

Remedy:

Consumers should immediately secure the recalled numbing cream out of the sight and reach of children and contact Mad Rabbit via email or online for a free child-resistant lid to store the products. Once the product is secured, consumers can use the product, as directed.

Incidents/Injuries:

None reported

Sold At:
Trade shows, tattoo shops, and other retailers nationwide and online at MadRabbit.com from October 2024 through August 2025 for about $26.
Distributor(s):
Mad Rabbit Inc., of Los Angeles, California
Manufactured In:
United States
Recall number:
25-477
Recall was previously a Product Safety Warning (25-386) - Date: July 17, 2025.

WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission (CPSC) is warning consumers to immediately stop using Mad Rabbit’s “RELIEVE” Lidocaine Numbing Cream. The numbing creams contain more than 5 milligrams of lidocaine and do not come in child-resistant packaging, in violation of the Poison Prevention Packaging Act, posing a deadly risk of poisoning to young children.

CPSC issued a Notice of Violation to the seller, Mad Rabbit, of Chagrin Falls, Ohio. Mad Rabbit has not agreed to recall these numbing creams or offer a remedy to consumers. 

The numbing creams are sold online at madrabbit.com for about $26. The numbing cream comes in a short wide-mouthed white container with black lettering and “RELIEVE” in large type and the company’s logo and “Mad Rabbit”, “Numbing Cream” and “Menthol” in smaller type.

CPSC is aware the firm may have also sold the “RELIEVE” numbing cream as part of its “Everything Tattoo Kit” for a total cost of $125. 

These products were manufactured in the United States.

CPSC urges consumers to immediately secure the numbing creams out of sight and reach of children and dispose of them

If you are experiencing issues with a recall remedy or believe a company is being non-responsive to your remedy request, please use this form and explain the situation to CPSC.

About the U.S. CPSC

The U.S. Consumer Product Safety Commission (CPSC) is charged with protecting the public from unreasonable risk of injury associated with the use of thousands of types of consumer products. Deaths, injuries, and property damage from consumer product-related incidents cost the nation more than $1 trillion annually. Since the CPSC was established more than 50 years ago, it has worked to ensure the safety of consumer products, which has contributed to a decline in injuries associated with these products.

Federal law prohibits any person from selling products subject to a Commission ordered recall or a voluntary recall undertaken in consultation with the CPSC. 

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