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Target Recalls Wooden Toy Vehicles Due to Choking Hazard

  • Bullseye’s Playground Toy Vehicles - Collection
  • Bullseye’s Playgound Toy Vehicles – Caboose
  • Bullseye’s Playground Toy Vehicles – Santa in Sleigh
  • Bullseye’s Playground Toy Vehicles – Ice Cream Truck/Food Truck
  • Bullseye’s Playground Toy Vehicles – Train
  • Bullseye’s Playground Toy Vehicles – Police Car
  • Bullseye’s Playground Toy Vehicles – Fire Truck
  • Bullseye’s Playground Toy Vehicles – Taxi
  • Bullseye’s Playground Toy Vehicles – Digger
  • Bullseye’s Playground Toy Vehicles – Model Numbers
Name of Product:
Bullseye’s Playground wooden toy vehicles

The wheels on the vehicles can detach, posing a choking hazard to children

Recall Date:
April 18, 2019
About 495,000
Consumer Contact

Target at 800-440-0680 from 7 a.m. to 8 p.m. CT daily  or online at and click on “Recalls” at the bottom of the page, then on “Toys” for more information or the “Product Recalls” tab on Target’s Facebook page for more information.

Recall Details


This recall includes the Bullseye’s Playground toy vehicles. The vehicles were sold individually in stores and as an 8-pack assortment online.  The vehicles include a caboose, Santa in sleigh, ice cream truck/food truck, train, police car, fire truck, taxi, and digger. The item number, DPCI (model number), and UPC can all be found on a white sticker placed on the bottom of each vehicle. Item numbers included in the recall include:


Name Item# DPCI (Model Number) UPC
Caboose 89304 234-18-0100 765940893043
Santa in Sleigh 89297 234-18-0100 765940892978
Ice Cream Truck/Food Truck 89298 234-18-0100 765940892985
Train 89301 234-18-0100 765940893012
Police Car 89303 234-18-0100 765940893036
Firetruck 89302 234-18-0100 765940893029
Taxi 89300 234-18-0100 765940893005
Digger 89299 234-18-0100 765940892992
Toy Vehicles 8-Pack Assortment NA 234-20-0189 765940893159



Consumers should immediately take the recalled toys away from children and return the toys to any Target Store for a full refund


There have been four reports of the wheels detaching including a report of a missing wheel when opened.  No injuries have been reported.

Sold Exclusively At:
Target stores nationwide and online at from October 2018 through November 2018 for about $1 for individual vehicles and for about $8 for the 8-pack.
Zhejiang HuangyanXingbo Crafts Factory, of China

Target Corp., of Minneapolis, Minn.


Horizon Group USA Inc., of Warren, NJ

Manufactured In:
Recall number:
Fast Track Recall

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