Small parts of the plastic toy building sets can detach, posing a choking hazard to young children.
ALEX toll-free at 844-310-6691 anytime or online at www.alexbrands.com and click on the “Recall Information” link beneath the carousel for more information.
Recall Details
Consumers should immediately take the recalled building sets away from children and contact ALEX for a prepaid shipping envelope to return the product(s). ALEX will send consumers a full refund upon receipt of returned sets.
There have been 22 reports of the ends of small parts detaching from the building sets. No injuries have been reported.
Barnes & Noble and Land of Nod and online at www.Zulily.com. The Baby Builders were sold from December 2009 through June 2016 for about $28, First Pops sold from March 2009 through June 2016 for about $18, and First Snaps distributed from March 2009 through October 2010 for about $18.
ALEX Toys, New Jersey
The U.S. Consumer Product Safety Commission (CPSC) is charged with protecting the public from unreasonable risks of injury or death associated with the use of thousands of types of consumer products. Deaths, injuries, and property damage from consumer product incidents cost the nation more than $1 trillion annually. CPSC’s work to ensure the safety of consumer products has contributed to a decline in the rate of deaths and injuries associated with consumer products over the past 40 years.
Federal law bars any person from selling products subject to a publicly announced voluntary recall by a manufacturer or a mandatory recall ordered by the Commission.
For lifesaving information:
- Visit CPSC.gov.
- Sign up to receive our e-mail alerts.
- Follow us on Facebook, Instagram @USCPSC and Twitter @USCPSC.
- Report a dangerous product or a product-related injury on www.SaferProducts.gov.
- Call CPSC’s Hotline at 800-638-2772 (TTY 301-595-7054).
- Contact a media specialist.
Please use the below phone number for all media requests.
Phone: (301) 504-7908
Spanish: (301) 504-7800







