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CPSC Warns Consumers to Immediately Stop Using Yiiektily Self-Feeding Pillows Due to Risk of Serious Injury or Death from Aspiration and Suffocation

  • Yiiektily Self-Feeding Pillow
Name of Product:
Yiiektily self-feeding pillows
Hazard:

They hold a bottle at an unsafe angle while keeping it fixed in place so the infant cannot pull away. This can lead to aspiration of milk or formula, posing a risk of suffocation.

Consumer Action:

CPSC urges consumers to stop using the self-feeding pillows immediately and dispose of them. Do not sell or give away these hazardous products.

Product Safety Warning Date:
January 15, 2026
Units:

About 4,400

Product Safety Warning Details

Description:

WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission (CPSC) is warning consumers to immediately stop using Yiiektily self-feeding pillows because they hold a bottle at an unsafe angle while keeping it fixed in place so the infant cannot pull away. This can lead to aspiration of milk or formula, posing a risk of suffocation. 

The self-feeding pillows were manufactured by Shenzhenshibeichenghangkeijiyouxiangongsi and sold by Yiiektily on Amazon.com. About 4,400 self-feeding pillows were sold from April 2024 to July 2025 for between $12 and $19. Yiiektily has not responded to CPSC’s request to recall the self-feeding pillows and offer a remedy to consumers.

The self-feeding pillows are made of stuffed fabric and have an elastic sleeve to hold a bottle in front of an infant’s face. They were sold in white and may have been available in other colors.

The products were manufactured in China.

CPSC urges consumers to stop using the self-feeding pillows immediately and dispose of them. Do not sell or give away these hazardous products.

Parents and caregivers are reminded:

  • Never leave a bottle propped in an infant’s mouth using a pillow, a self-feeding pillow, blanket, or other support, even if the product is marketed as being safe or is used under the supervision of a caregiver. Bottle propping could cause your baby to choke or aspirate and result in immediate serious injury or death.
  • Always hold and closely watch your baby when feeding with a bottle. Keep the baby semi-inclined. Never allow infants to feed unattended.
  • Seek guidance and recommendations from a medical professional when feeding multiple babies and avoid the temptation to bottle prop.
  • Visit https://www.cdc.gov/infant-toddler-nutrition/bottle-feeding/index.html for more information about safe bottle feeding.

Report any incidents involving injury or product defect to CPSC at www.SaferProducts.gov.

Sold At:
The self-feeding pillows were sold by Yiiektily on Amazon.com from April 2024 to July 2025 for between $12 and $19.
Manufacturer(s):
Shenzhenshibeichenghangkeijiyouxiangongsi
Manufactured In:
China
Product Safety Warning Number:
26-184
If you experienced a safety incident with this product, report it to CPSC on SaferProducts.gov
About the U.S. CPSC

The U.S. Consumer Product Safety Commission (CPSC) is charged with protecting the public from unreasonable risk of injury associated with the use of thousands of types of consumer products. Deaths, injuries, and property damage from consumer product-related incidents cost the nation more than $1 trillion annually. Since the CPSC was established more than 50 years ago, it has worked to ensure the safety of consumer products, which has contributed to a decline in injuries associated with these products.

Federal law prohibits any person from selling products subject to a Commission ordered recall or a voluntary recall undertaken in consultation with the CPSC. 

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