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01451 TooyBing Montessori Wooden Toy -
“TooyBing,” “Montessori Wooden Toy” and “Fun Bead Sequencing Games” are printed on the front of the product box packaging
The Montessori wooden bead toys are intended for children under three years of age and violate the small parts ban because the beads are small parts, posing a deadly choking hazard.
CPSC urges consumers to stop using the toys immediately and dispose of them. Do not sell or give away these hazardous toys.
Product Safety Warning Details
WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission (CPSC) is warning consumers to immediately stop using TooyBing Wooden Toys. The Montessori wooden bead toys are intended for children under three years of age and violate the small parts ban because the beads are small parts, posing a deadly choking hazard.
CPSC issued a Notice of Violation to Equiature LLC, of Denver, Colorado, doing business as “01451.” The firm has not agreed to recall these toys or offer a remedy to consumers.
The toys were sold online at Shein.com from July 2025 through September 2025 for about $20. The toys also may have been sold by various third-party sellers and on other websites.
The multicolored toys consist of 25 pink, blue, red, orange, purple, green, white and yellow wooden beads, two wood sticks with yellow and red laces attached, eight pattern cards and one wooden pegged stand. “TooyBing,” “Montessori Wooden Toy” and “Fun Bead Sequencing Games” are printed on the front of the product packaging and “Model number: TB-MZWJ” is on the back.
These products were manufactured in China.
CPSC urges consumers to stop using the toys immediately and dispose of them. Do not sell or give away these hazardous toys.
Report any incidents involving injury or product defect to CPSC at www.SaferProducts.gov.
Related Recalls
The recalled toys violate the mandatory standard for toys because the screw used to secure the battery compartment that contains a button cell battery does not remain attached as required. When button cell or coin batteries are swallowed, the ingested batteries can cause serious injuries, internal chemical burns, and death.
The building toy sets violate the mandatory safety standard because the battery compartment within the LED light piece contains button cell batteries that can be easily accessed by children. When button cell or coin batteries are swallowed, the ingested batteries can cause serious injuries, internal chemical burns and death.
The recalled magnetic building cubes contain magnets that can become loose if the seams separate, posing an ingestion hazard to children. When high-powered magnets are swallowed, the ingested magnets can attract to each other, or other metal objects, and become lodged in the digestive system. This can result in perforations, twisting, and/or blockage of the intestines, blood poisoning and death.
The water balloon pump can generate excessive pressure during use, causing the product to rupture, posing a risk of physical injury to the user or bystanders.
The recalled magnet spinner sets violate the mandatory standard for toys because the sets contain loose magnets, posing an ingestion hazard to children. When high-powered magnets are swallowed, they can attract each other, or other metal objects, and become lodged in the digestive system. This can result in perforations, twisting, and/or blockage of the intestines, blood poisoning and death.
The recalled silicone activity toys contain spherical ends that can reach the back of the throat, posing a serious choking hazard to children.
The U.S. Consumer Product Safety Commission (CPSC) is charged with protecting the public from unreasonable risk of injury associated with the use of thousands of types of consumer products. Deaths, injuries, and property damage from consumer product-related incidents cost the nation more than $1 trillion annually. Since the CPSC was established more than 50 years ago, it has worked to ensure the safety of consumer products, which has contributed to a decline in injuries associated with these products.
Federal law prohibits any person from selling products subject to a Commission ordered recall or a voluntary recall undertaken in consultation with the CPSC.
For lifesaving information:
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