February 28, 2006
Release #06-099
Firm's Recall Hotline: (800) 445-8347


WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.


Name of Product: iPlay My First Mobile Phones

Units: About 50,500

Distributor: International Playthings Inc., of Parsippany, N.J.

Hazard: The toy phone's yellow antenna can detach, posing a choking hazard to young children. No injuries have been reported.

Incidents/Injuries: CPSC and the firm have received one report of the antenna breaking off. No injuries have been reported.

Description: My First Mobile phone is a red and blue flip style mobile phone with a yellow bear on the cover and a yellow hard plastic antenna. Inside the flip phone are five round orange numeric buttons, as well as a sun button. The phone sounds with various ring tones when the buttons are depressed. On the inside top cover on the phone is a mirror and a spinning star with a lady bug button. "Made in China" is printed on the back of the battery cover.

Sold at: Specialty toy stores nationwide from August 2002 through November 2005 for about $13.

Manufactured in: China

Remedy: Consumers should contact the firm to receive information on returning the product to receive a free replacement item of similar value.

Consumer Contact: Contact International Playthings at (800) 445-8347 anytime or visit the firm's Web site at

Media Contact: Sue Tiece (973) 316-2500 ext. 232 or


Picture of Recalled Toy Mobile Phones