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CPSC Warns Consumers to Immediately Stop Using Newish Trade Kidbro Magnetic Chess Games Due to Ingestion Hazard, Violation of the Federal Safety Regulation for Magnet Toys

Release Date: May 30, 2024
  • Kidbro Magnetic Chess Game (Front of Box)
    Kidbro Magnetic Chess Game (Front of Box)
  • Kidbro Magnetic Chess Game (Back of Box)
    Kidbro Magnetic Chess Game (Back of Box)
  • Kidbro Magnetic Chess Game (Game Contents)
    Kidbro Magnetic Chess Game (Game Contents)

WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission (CPSC) is warning consumers to immediately stop using and dispose of Newish Trade Inc.’s Kidbro Magnetic Chess Game because the loose, hazardous magnets pose a risk of serious injury or death if ingested by children.

CPSC testing determined the magnets do not comply with the requirements of the mandatory federal regulation for magnet toys because they contain one or more magnets that fit within CPSC’s small parts cylinder, and the magnets are stronger than permitted. 

When high-powered magnets are swallowed, the ingested magnets can attract to each other, or to another metal object, and become lodged in the digestive system. This can result in perforations, twisting and/or blockage of the intestines, infection, blood poisoning and death. 

CPSC estimates 2,400 magnet ingestions were treated in hospital emergency departments from 2017 through 2021. CPSC is aware of eight deaths since 2005 involving the ingestion of hazardous magnets, including two outside of the United States.

CPSC issued a Notice of Violation to the seller, Newish Trade Inc., but the firm has not agreed to recall the Magnetic Chess Game or offer a remedy to consumers.

The games were sold in a blue box with the words “Magnetic”, “Magnetic Effect Chess”, and “Intelligence Strategy Game” on the front and back of the box. The game includes about 20 loose black magnets, a blue foam “game board”, a yellow string, and a clear plastic drawstring storage bag. CPSC identified this violation as a result of import surveillance. Based upon its review of similar products, CPSC believes the magnet games were sold online at for about $13.

CPSC urges consumers to stop using the magnetic chess games immediately, take them away from children, and dispose of them

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About the U.S. CPSC
The U.S. Consumer Product Safety Commission (CPSC) is charged with protecting the public from unreasonable risk of injury or death associated with the use of thousands of types of consumer products. Deaths, injuries, and property damage from consumer product-related incidents cost the nation more than $1 trillion annually. CPSC's work to ensure the safety of consumer products has contributed to a decline in the rate of injuries associated with consumer products over the past 50 years. 

Federal law prohibits any person from selling products subject to a Commission ordered recall or a voluntary recall undertaken in consultation with the CPSC.

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