Skip to main content

Eight New Deaths in Rock ‘n Play as Tragedies Mount in Fisher-Price Products; CPSC Working on a Rule that Could Prevent the Next Wave of Deaths

January 09, 2023

Fisher-Price’s Rock ‘n Play recall was not good enough to remove these products from homes.  The incentives Fisher Price offered were inadequate to draw in enough consumers, and the  hurdles were too many. Now, eight infants have died after the recall, tragically bringing the  death toll associated with the product to over 90 babies.1  

Fisher-Price has also continued to sell another product called the Infant-to-Toddler Rocker which  is associated with at least 13 more infant deaths. CPSC is finalizing a new safety rule that will  ban inclined sleepers for infants. It is the agency’s job to determine whether that includes  products like Fisher-Price’s Infant-to-Toddler Rocker.  

  • Fisher Price’s original Rock ‘n Play recall offered inadequate incentives and  included too many hurdles. This stopped consumers from returning their Rock ‘n  Plays. 
    • First, Fisher-Price only offered a refund to a small fraction of Rock ‘n Play  owners: people who bought them in a narrow 6-month window. And for a full  refund, Fisher-Price required a receipt—something that many people do not keep.  
    • Second, and perhaps most concerning, for everyone else, Fisher-Price offered no  refund, instead: a voucher for more Fisher-Price products. This was insulting and  unwelcome to parents just learning of the deaths associated with the Fisher-Price  Rock ‘n Play. I know because I owned one. I threw away my son’s Rock ‘n Play  rather than take a
    • coupon for another of the company’s products.
    • Third, Fisher-Price warned consumers that even the weak remedy being offered  would be delayed by three to four months. Many of those receiving that offer had  children that would outgrow the need for such products over that long period. 
    • Fourth, the company buried the recall information deep on its website and forced  consumers to see numerous product advertisements to find it.  

Companies save money when people do not participate in their recalls. When that  happens, dangerous products stay in homes. We have seen that lead to deaths. The only  remedy I would have supported was a full refund to all customers, regardless of the age  of the product.  

  • No one at Fisher-Price has yet faced real accountability. CPSC has the power to issue  civil penalties to companies and corporate leaders. That has not yet happened here. With  this new Commission, we should ask why that option has not yet been pursued and  whether it is appropriate. We should also evaluate whether we believe the company or  any corporate officials bear criminal responsibility.  
  • Infants are dying in Fisher-Price products still being sold today. It has been more  than six months since CPSC issued an urgent warning to the public to stop using the  Fisher-Price Infant-to-Toddler Rocker for sleep after it was associated with the deaths of  at least 13 babies. Fisher-Price still has not recalled that product. 
  • Help from CPSC may be on the way. CPSC is working on a regulation to implement  the Safe Sleep for Babies Act, a law that banned infant sleep products with inclines of  over 10 degrees that are “intended, marketed, or designed to provide sleeping  accommodations for an infant up to 1 year old.” In doing so, we will have to determine  whether the law bans the Fisher-Price Infant-to-Toddler Rocker and scores of other  products that may look similar, may share similar characteristics, but are called things  like bouncers, loungers, or swings. Parents and caregivers deserve to know, and our  answer is overdue.  
  • A large number of Rock ‘n Plays could remain in homes. The public deserves to  know the number of Rock ‘n Plays that are still in homes and nurseries. However, that  information has not been made public because of a deeply flawed federal law known as  the Gag Rule. While the Gag Rule prevents CPSC from sharing critical information, it  does not block the company from doing so, so interested parties should ask Fisher-Price  for this information. 


1 The Gag Rule (15 U.S.C. § 2055) requires us to provide the company notice, and sometimes even seek their permission, before stating the number of deaths associated with a product. Here, we had to negotiate with Fisher-Price about the number to release. Alternative numbers appear in public reporting. I urge consumers to compare the sworn testimony of the company’s top official to Congress with the number of deaths we acknowledged today.

Report an unsafe product