What are they?
Recall posters provide continuous, public notice to consumers, informing them of product recalls at retail store points of purchase or other public locations.
- An alert headline in red text with the words: “Recall Notice,” “Recall,” “Safety Notice,” “Important Safety Notice,” or “Safety Recall Notice”
- Prominently place a color photo near the top of the poster.
- The manufacturer’s name, recalling firm (if diﬀerent from manufacturer), brand, and model number.
- A font size that is easy to read.
- Paper measuring 11 x 17 inches, but no less than 8.5 x 11 inches. The background should contrast with the lettering.
- The hazard in clear and concise language.
- Toll‐free number for the consumers to call to obtain additional information about the recall.
- A “Post until ” date, which is not less than 120 days from the date the recall is announced.
- The Firm’s website.
- The statement: “This recall is being conducted in cooperation with the U.S. Consumer Product Safety Commission,” or “The Consumer Product Safety Commission will monitor the eﬀectiveness of this recall.”
- Use a tear‐away. Pads of paper attached to the poster with recall information for a consumer to take home.
- Post at the cash register, bulletin board, entrance to the retail location or other high‐traﬃc areas.
- Keep it simple, make it plain. Less is more when drafting the language for a recall poster.