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    <p begin="00:00:00.23" dur="00:00:00.39">&gt;&gt; Joseph Mohorovic: Thank you.</p>
    <p begin="00:00:00.62" dur="00:00:01.11">It&apos;s a pleasure to be here.</p>
    <p begin="00:00:01.73" dur="00:00:04.77">And I&apos;ll say it&apos;s a pleasure to be here again<br/>with you because I&apos;m not Johnny-come-lately</p>
    <p begin="00:00:06.50" dur="00:00:02.14">when it comes to this organization<br/>and this group.</p>
    <p begin="00:00:08.64" dur="00:00:06.06">I&apos;ll tell you standing here I&apos;m amazed<br/>to see how much the group has grown.</p>
    <p begin="00:00:14.70" dur="00:00:02.40">I was with you in New Orleans.</p>
    <p begin="00:00:17.10" dur="00:00:02.36">I was with you in Chicago.</p>
    <p begin="00:00:19.46" dur="00:00:06.83">And I have seen first hand how this<br/>industry and especially with the leadership</p>
    <p begin="00:00:26.29" dur="00:00:06.65">from the association, has come together to<br/>tackle what I admit is a very challenging period</p>
    <p begin="00:00:32.94" dur="00:00:02.81">of time for the industry with CPSIA.</p>
    <p begin="00:00:35.75" dur="00:00:04.30">All of the new requirements that hit<br/>kind of all at once but it&apos;s really --</p>
    <p begin="00:00:40.05" dur="00:00:02.61">it&apos;s something to be very, very proud of.</p>
    <p begin="00:00:42.66" dur="00:00:03.83">I&apos;m glad to be here for that reason<br/>because I&apos;ve experienced it with you.</p>
    <p begin="00:00:46.49" dur="00:00:04.04">So it&apos;s just -- it&apos;s doubly<br/>pleasurable for me to be here.</p>
    <p begin="00:00:50.53" dur="00:00:05.77">I want to also thank, of course,<br/>Tom Goos and Mary Jo Tomasini.</p>
    <p begin="00:00:56.30" dur="00:00:03.60">Paul Bellantone, thank you for that kind<br/>introduction and for your leadership</p>
    <p begin="00:00:59.90" dur="00:00:01.31">and inviting me to be here today.</p>
    <p begin="00:01:01.21" dur="00:00:02.43">And of course, Anne Stone as well.</p>
    <p begin="00:01:03.64" dur="00:00:03.81">This is a remarkable event and<br/>I&apos;m proud to be a part of it.</p>
    <p begin="00:01:07.45" dur="00:00:05.89">Now I know my good friend and<br/>colleague Commissioner Bob Adler got</p>
    <p begin="00:01:13.34" dur="00:00:02.07">to give a fun talk yesterday.</p>
    <p begin="00:01:15.41" dur="00:00:03.76">He&apos;s an ex-professor, he doesn&apos;t have to<br/>worry about getting to the boring stuff</p>
    <p begin="00:01:19.17" dur="00:00:02.94">or complaints or any of the bad news.</p>
    <p begin="00:01:22.11" dur="00:00:02.39">He&apos;s terrific and he&apos;s terrific to work with.</p>
    <p begin="00:01:24.50" dur="00:00:03.54">And you know, I think I&apos;ll give you a sense<br/>of perspective about that right now too.</p>
    <p begin="00:01:28.04" dur="00:00:06.20">Because I know it&apos;s hard to say you&apos;re in<br/>Washington, I guess, as a Commissioner --</p>
    <p begin="00:01:34.24" dur="00:00:01.54">I&apos;m telling you the truth, I promise.</p>
    <p begin="00:01:35.78" dur="00:00:02.58">It&apos;s not like my lips are moving<br/>and you can tell I&apos;m lying.</p>
    <p begin="00:01:38.36" dur="00:00:02.35">We really do get along as the CPSC.</p>
    <p begin="00:01:40.71" dur="00:00:05.32">The five commissioners -- and<br/>this has been a cultural dynamic</p>
    <p begin="00:01:46.03" dur="00:00:04.41">that really was a priority<br/>for our Chairman Elliot Kaye.</p>
    <p begin="00:01:50.44" dur="00:00:02.68">He wanted to -- he wanted<br/>to really take advantage</p>
    <p begin="00:01:53.12" dur="00:00:03.15">of the different -- the diversities<br/>of perspectives.</p>
    <p begin="00:01:56.27" dur="00:00:03.20">He wanted to take care of<br/>the diversities of opinions.</p>
    <p begin="00:01:59.47" dur="00:00:05.93">And really have a collegial body<br/>that works together as opposed to --</p>
    <p begin="00:02:05.40" dur="00:00:02.03">you know, trying to find ways to --</p>
    <p begin="00:02:07.43" dur="00:00:04.06">you know, shoot BB guns at each<br/>other from across the dais.</p>
    <p begin="00:02:11.49" dur="00:00:05.68">And that healthy, productive working<br/>relationship I think is something</p>
    <p begin="00:02:17.17" dur="00:00:03.57">that the American taxpayer should expect.</p>
    <p begin="00:02:20.74" dur="00:00:02.02">You&apos;re getting in from your CPSC.</p>
    <p begin="00:02:22.76" dur="00:00:05.28">And something else that I wasn&apos;t planning on<br/>leaning with but I&apos;ll tell you another element</p>
    <p begin="00:02:28.04" dur="00:00:06.20">of pride for me as a commissioner<br/>of the CPSC is to learn generally --</p>
    <p begin="00:02:34.24" dur="00:00:08.15">generally speaking how well our agency has done<br/>in terms of being externally engaged with you.</p>
    <p begin="00:02:42.39" dur="00:00:03.75">With the association, individually,<br/>collectively,</p>
    <p begin="00:02:46.14" dur="00:00:02.48">the extent to which we&apos;re participating.</p>
    <p begin="00:02:48.62" dur="00:00:03.47">We understand you&apos;re coming to the table<br/>to learn more about your responsibilities.</p>
    <p begin="00:02:52.09" dur="00:00:01.95">You have very practical questions.</p>
    <p begin="00:02:54.04" dur="00:00:05.36">Many of these questions CPSC staff<br/>have not conceived of in advance,</p>
    <p begin="00:02:59.40" dur="00:00:04.50">but I understand that we&apos;re generally<br/>very pleased that the association</p>
    <p begin="00:03:03.90" dur="00:00:02.71">and its membership is very<br/>pleased with the extent</p>
    <p begin="00:03:06.61" dur="00:00:02.37">to which CPSC has been externally engaged.</p>
    <p begin="00:03:08.98" dur="00:00:04.04">And I know Neal Cohen, who&apos;s been<br/>a huge part of that for many years</p>
    <p begin="00:03:13.02" dur="00:00:02.43">until he rode off into the sunset in March.</p>
    <p begin="00:03:15.45" dur="00:00:00.67">Where&apos;s Neal?</p>
    <p begin="00:03:16.12" dur="00:00:01.22">Is he still here today?</p>
    <p begin="00:03:17.34" dur="00:00:01.42">There he is, he&apos;s killing if over there.</p>
    <p begin="00:03:18.76" dur="00:00:01.75">Let&apos;s give a round of applause to Neal again.</p>
    <p begin="00:03:20.51" dur="00:00:04.63">[ Applause ]</p>
    <p begin="00:03:25.14" dur="00:00:06.43">Yes, Neal really was -- was really just<br/>represented that some of the best in terms</p>
    <p begin="00:03:31.57" dur="00:00:03.33">of external engagement and<br/>practical advice for companies.</p>
    <p begin="00:03:34.90" dur="00:00:02.77">I&apos;m glad he&apos;s still here doing that today.</p>
    <p begin="00:03:37.67" dur="00:00:05.51">But as apposed to Bob doing some fun<br/>stuff, I do have to talk about compliance.</p>
    <p begin="00:03:43.18" dur="00:00:04.68">I have to talk about compliance -- it&apos;s not<br/>going to be the necessarily the bad news --</p>
    <p begin="00:03:47.86" dur="00:00:01.54">the news and gloom -- but you&apos;re here to learn</p>
    <p begin="00:03:49.40" dur="00:00:03.05">about from your regulators<br/>-- what are the expectations?</p>
    <p begin="00:03:52.45" dur="00:00:02.18">And hopefully I can provide<br/>some practical advice.</p>
    <p begin="00:03:54.63" dur="00:00:06.42">So I&apos;d like to also provide today some of<br/>the resources that I think are quite helpful.</p>
    <p begin="00:04:01.05" dur="00:00:03.80">CPSC, you know we are a law enforcement agency.</p>
    <p begin="00:04:04.85" dur="00:00:05.05">I&apos;m a law enforcement official<br/>complete with a badge.</p>
    <p begin="00:04:09.90" dur="00:00:01.51">Really, I&apos;m not kidding.</p>
    <p begin="00:04:11.41" dur="00:00:01.32">I really have a badge.</p>
    <p begin="00:04:12.73" dur="00:00:01.97">This is not a promotional product.</p>
    <p begin="00:04:14.70" dur="00:00:00.39">[ Audience Laughing ]</p>
    <p begin="00:04:15.09" dur="00:00:02.01">Stop laughing!</p>
    <p begin="00:04:17.10" dur="00:00:00.84">I&apos;m being serious!</p>
    <p begin="00:04:17.94" dur="00:00:01.94">I&apos;m a regulator.</p>
    <p begin="00:04:19.88" dur="00:00:01.42">It is -- they gave me a real badge.</p>
    <p begin="00:04:21.30" dur="00:00:03.49">And I got the number 31 on it,<br/>which apparently in law enforcement</p>
    <p begin="00:04:24.79" dur="00:00:04.60">if you have a low badge number it&apos;s<br/>like especially, a special good treat.</p>
    <p begin="00:04:29.39" dur="00:00:02.96">Although they&apos;ve already warned me<br/>that I can&apos;t keep it afterwards,</p>
    <p begin="00:04:32.35" dur="00:00:01.56">so I&apos;ll be turning that in in no time.</p>
    <p begin="00:04:33.91" dur="00:00:03.31">But look, we are -- we are<br/>a law enforcement agency.</p>
    <p begin="00:04:37.22" dur="00:00:03.59">We&apos;re a health and safety --<br/>health and safety regulator.</p>
    <p begin="00:04:40.81" dur="00:00:03.63">Compliance -- it is complex.</p>
    <p begin="00:04:44.44" dur="00:00:01.37">I know it&apos;s complex too.</p>
    <p begin="00:04:45.81" dur="00:00:03.26">I had a hard time understanding<br/>CPSIA coming right out of the gate</p>
    <p begin="00:04:49.07" dur="00:00:03.24">and that was just once removed from the agency.</p>
    <p begin="00:04:52.31" dur="00:00:06.41">And in the testing community, I know we&apos;ve got<br/>fantastic reputable members of that industry</p>
    <p begin="00:04:58.72" dur="00:00:04.58">that I was proud to be a part of are here<br/>serving you today and are here in the room too</p>
    <p begin="00:05:03.30" dur="00:00:02.45">and presenting with some booths outside.</p>
    <p begin="00:05:05.75" dur="00:00:06.34">But while compliance is complex, it&apos;s achievable<br/>because the helpful tools are available.</p>
    <p begin="00:05:12.09" dur="00:00:03.50">And most importantly compliance<br/>is worth achieving</p>
    <p begin="00:05:15.59" dur="00:00:06.25">because unsafe products harm not just consumers<br/>but your brands and your businesses as well.</p>
    <p begin="00:05:21.84" dur="00:00:04.92">You know, our jurisdiction reads 16,000 consumer<br/>products and of course that includes many</p>
    <p begin="00:05:26.76" dur="00:00:02.97">of the products that you make and sell.</p>
    <p begin="00:05:29.73" dur="00:00:06.60">And among those products many touch on potential<br/>hazards that are of high concern to the CPSC.</p>
    <p begin="00:05:36.33" dur="00:00:03.99">As an example, let&apos;s play out<br/>that scene from &quot;The Graduate.&quot;</p>
    <p begin="00:05:40.32" dur="00:00:04.80">Remember Dustin Hoffman and &quot;The Graduate&quot;<br/>and he&apos;s nervous, he&apos;s clearly overwhelmed</p>
    <p begin="00:05:45.12" dur="00:00:04.34">at the beginning of the film and his parents are<br/>throwing him a graduation party and you know,</p>
    <p begin="00:05:49.46" dur="00:00:03.05">the friend of the family, guy kind of<br/>puts his arm on his shoulder, he says,</p>
    <p begin="00:05:52.51" dur="00:00:02.94">&quot;I want to say one word to<br/>you,&quot; What was the word?</p>
    <p begin="00:05:55.45" dur="00:00:01.00">&gt;&gt; [Audience] Plastics.</p>
    <p begin="00:05:56.45" dur="00:00:00.88">&gt;&gt; Plastics, right.</p>
    <p begin="00:05:57.33" dur="00:00:03.40">Plastics. We&apos;re concerned about plastics.</p>
    <p begin="00:06:00.73" dur="00:00:04.04">You&apos;ve got it on the tip of your tongue,<br/>they show up in countless products.</p>
    <p begin="00:06:04.77" dur="00:00:03.87">More than a few toys, of course, or other<br/>children&apos;s products and that can get you</p>
    <p begin="00:06:08.64" dur="00:00:03.41">into some of the CPSC&apos;s diciest waters.</p>
    <p begin="00:06:12.05" dur="00:00:03.39">Doesn&apos;t mean you can&apos;t navigate<br/>them, but they get a little dicey.</p>
    <p begin="00:06:15.44" dur="00:00:02.99">We&apos;re concerned about plastics,<br/>which means you should too.</p>
    <p begin="00:06:18.43" dur="00:00:02.30">I know you are by that response.</p>
    <p begin="00:06:20.73" dur="00:00:04.55">You know, because we&apos;re concerned with some of<br/>the chemicals that might show up in plastics</p>
    <p begin="00:06:25.28" dur="00:00:02.53">like phthalates and heavy metals such as lead.</p>
    <p begin="00:06:27.81" dur="00:00:04.41">Problems with lead created the<br/>famous year of the recall in 2007.</p>
    <p begin="00:06:32.22" dur="00:00:03.71">And it spurred Congress to pass<br/>the sweeping reform legislation</p>
    <p begin="00:06:35.93" dur="00:00:02.98">in 2008, well we all know CPSIA.</p>
    <p begin="00:06:38.91" dur="00:00:05.13">It imposed strict requirements for heavy<br/>metals, and phthalates, other chemicals.</p>
    <p begin="00:06:44.04" dur="00:00:05.34">Requirements CPSC has to -- we<br/>have to enforce them strictly.</p>
    <p begin="00:06:49.38" dur="00:00:01.58">That&apos;s our responsibility.</p>
    <p begin="00:06:50.96" dur="00:00:01.94">That&apos;s why we&apos;re in this job.</p>
    <p begin="00:06:52.90" dur="00:00:05.79">But plastics aren&apos;t the only<br/>intersection of CPSC and PPAI.</p>
    <p begin="00:06:58.69" dur="00:00:04.30">In children&apos;s products including toys<br/>we have concerns about small parts.</p>
    <p begin="00:07:02.99" dur="00:00:03.09">In textiles we worry about<br/>chemicals, flammability&apos;s,</p>
    <p begin="00:07:06.08" dur="00:00:03.04">drawstrings for kids, and<br/>anything with a battery.</p>
    <p begin="00:07:09.12" dur="00:00:03.77">I know you&apos;re probably sick to death<br/>of hearing about batteries so far.</p>
    <p begin="00:07:12.89" dur="00:00:01.54">I&apos;ve got my -- well I won&apos;t tell you --</p>
    <p begin="00:07:14.43" dur="00:00:03.48">I won&apos;t talk about the phone<br/>that&apos;s in my pocket right now.</p>
    <p begin="00:07:17.91" dur="00:00:01.35">But don&apos;t worry it&apos;s safe.</p>
    <p begin="00:07:19.26" dur="00:00:02.68">It&apos;s a hot topic these days.</p>
    <p begin="00:07:21.94" dur="00:00:01.98">It&apos;s a hot topic at CPSC.</p>
    <p begin="00:07:23.92" dur="00:00:03.45">That&apos;s literally true for lithium ion batteries.</p>
    <p begin="00:07:27.37" dur="00:00:02.92">And I know you&apos;re getting the<br/>kind of information to help insure</p>
    <p begin="00:07:30.29" dur="00:00:04.64">that you never have an issue of concern<br/>with any product that you might source</p>
    <p begin="00:07:34.93" dur="00:00:02.89">or that you might pick up from<br/>a supplier as a distributor.</p>
    <p begin="00:07:37.82" dur="00:00:02.74">But they&apos;ve been catching<br/>fire at alarming rates.</p>
    <p begin="00:07:40.56" dur="00:00:01.24">We know it&apos;s real.</p>
    <p begin="00:07:41.80" dur="00:00:03.24">And also don&apos;t sleep on the<br/>button -- don&apos;t literally sleep --</p>
    <p begin="00:07:45.04" dur="00:00:03.13">but don&apos;t forget about the<br/>button cell batteries as well.</p>
    <p begin="00:07:48.17" dur="00:00:02.94">They&apos;ve showed up with some<br/>horrific injuries and cases</p>
    <p begin="00:07:51.11" dur="00:00:03.75">when kids have access to<br/>them and they swallow them.</p>
    <p begin="00:07:54.86" dur="00:00:04.99">So it&apos;s not just lithium ion and going<br/>to fire, also button cell is a concern</p>
    <p begin="00:07:59.85" dur="00:00:02.20">that I hope you&apos;re keeping in mind and insuring</p>
    <p begin="00:08:02.05" dur="00:00:03.55">that you don&apos;t have button<br/>cell batteries being released.</p>
    <p begin="00:08:05.60" dur="00:00:04.26">But there are lots of opportunities for<br/>promotional products companies to run a file</p>
    <p begin="00:08:09.86" dur="00:00:02.51">of the CPSC and nobody wants that.</p>
    <p begin="00:08:12.37" dur="00:00:04.31">The way to avoid it is to make<br/>sure you understand the CPSC&apos;s role</p>
    <p begin="00:08:16.68" dur="00:00:02.86">in product safety and your<br/>role in product safety.</p>
    <p begin="00:08:19.54" dur="00:00:03.33">Specifically, I think what would<br/>be helpful is I&apos;m going to talk</p>
    <p begin="00:08:22.87" dur="00:00:05.26">about what your responsibilities are, what<br/>the consequences of the agency can impose</p>
    <p begin="00:08:28.13" dur="00:00:02.90">for failure to meet some<br/>of those responsibilities,</p>
    <p begin="00:08:31.03" dur="00:00:02.32">and hopefully helpfully what tools exist</p>
    <p begin="00:08:33.35" dur="00:00:03.73">to help you meet your obligations<br/>and manufacture safe products.</p>
    <p begin="00:08:37.08" dur="00:00:03.98">And of course I&apos;ll be willing to<br/>answer any and all questions you have</p>
    <p begin="00:08:41.06" dur="00:00:01.73">at the end of my prepared remarks.</p>
    <p begin="00:08:42.79" dur="00:00:03.58">So first, what are you responsibilities<br/>for CPSC compliance?</p>
    <p begin="00:08:46.37" dur="00:00:03.44">Well, we write product safety rules<br/>under seven different statutes.</p>
    <p begin="00:08:49.81" dur="00:00:01.76">You don&apos;t have to try and memorize those.</p>
    <p begin="00:08:51.57" dur="00:00:05.93">But these are the rules that define attributes<br/>of a product that make it safe or unsafe.</p>
    <p begin="00:08:57.50" dur="00:00:05.07">So with CPSAI in 2008, Congress added<br/>a testing and certification system</p>
    <p begin="00:09:02.57" dur="00:00:02.19">for products subject to mandatory rules.</p>
    <p begin="00:09:04.76" dur="00:00:03.34">And I&apos;m sure most of you, if not<br/>all of you are familiar with that.</p>
    <p begin="00:09:08.10" dur="00:00:03.36">But you also know that now you<br/>have a big paperwork burden.</p>
    <p begin="00:09:11.46" dur="00:00:03.87">You have to pledge on a document<br/>-- it&apos;s really a pledge.</p>
    <p begin="00:09:15.33" dur="00:00:03.00">It&apos;s not so much a certificate like<br/>when you see certified products.</p>
    <p begin="00:09:18.33" dur="00:00:03.89">I know we&apos;ve got proud representatives<br/>from UL as they list products --</p>
    <p begin="00:09:22.22" dur="00:00:01.89">and that&apos;s third party certified.</p>
    <p begin="00:09:24.11" dur="00:00:05.81">This certificate obligation is your pledge<br/>that the product is fully compliant.</p>
    <p begin="00:09:29.92" dur="00:00:05.86">And it demonstrates a knowledge on that<br/>certificate of what the mandatory rules, bands,</p>
    <p begin="00:09:35.78" dur="00:00:02.96">regulation, standards, that are<br/>applicable to those products.</p>
    <p begin="00:09:38.74" dur="00:00:04.48">Now you already had a legal<br/>obligation to distribute safe products.</p>
    <p begin="00:09:43.22" dur="00:00:05.37">But now you have a legal obligation to<br/>pledge that those products are safe.</p>
    <p begin="00:09:48.59" dur="00:00:03.60">Because it&apos;s not enough just to get lucky.</p>
    <p begin="00:09:52.19" dur="00:00:00.92">It&apos;s really not.</p>
    <p begin="00:09:53.11" dur="00:00:03.48">And that&apos;s what the certificate<br/>obligation is trying to impose.</p>
    <p begin="00:09:56.59" dur="00:00:02.29">It needs to be deliberate.</p>
    <p begin="00:09:58.88" dur="00:00:01.23">It needs to be certified.</p>
    <p begin="00:10:00.11" dur="00:00:06.08">So in order to certify, you have to have a<br/>basis for believing in your products comply.</p>
    <p begin="00:10:06.19" dur="00:00:06.12">And for general use products that basic -- basic<br/>confidence can be a reasonable testing program.</p>
    <p begin="00:10:12.31" dur="00:00:03.78">But for children&apos;s products that basis<br/>has to be actual product testing.</p>
    <p begin="00:10:16.09" dur="00:00:04.23">And I know you&apos;re familiar with the<br/>regime enlisted third party laboratories</p>
    <p begin="00:10:20.32" dur="00:00:04.89">that are authorized by the commission<br/>to conduct third party testing.</p>
    <p begin="00:10:25.21" dur="00:00:03.33">But our children&apos;s product testing<br/>rule introduced two terms that I&apos;d</p>
    <p begin="00:10:28.54" dur="00:00:03.07">like to spend a little bit of time on<br/>because I think it&apos;s important for you</p>
    <p begin="00:10:31.61" dur="00:00:02.54">to really get a good grasp of them.</p>
    <p begin="00:10:34.15" dur="00:00:03.77">I&apos;m sure you&apos;ve heard of them before, but<br/>the high degree of assurance and due care.</p>
    <p begin="00:10:37.92" dur="00:00:04.33">And we&apos;ll put it into perspective of<br/>suppliers and distributors as well.</p>
    <p begin="00:10:42.25" dur="00:00:04.11">And from my lens I think it&apos;s<br/>very applicable for this audience.</p>
    <p begin="00:10:46.36" dur="00:00:02.92">So what is a high degree of assurance?</p>
    <p begin="00:10:49.28" dur="00:00:04.43">A high degree of assurance is<br/>defined as an evidence based --</p>
    <p begin="00:10:53.71" dur="00:00:03.06">evidence based demonstration<br/>of consistent performance</p>
    <p begin="00:10:56.77" dur="00:00:05.84">of a product regarding compliance based on<br/>knowledge of the product and its manufacture.</p>
    <p begin="00:11:02.61" dur="00:00:05.06">Knowledge -- not I think -- knowledge<br/>might be experiential knowledge,</p>
    <p begin="00:11:07.67" dur="00:00:06.21">knowledge might be research on a particular<br/>factory, or a particular suppliers records</p>
    <p begin="00:11:13.88" dur="00:00:03.37">or certification documentation,<br/>but it&apos;s knowledge</p>
    <p begin="00:11:17.25" dur="00:00:03.53">of the product and the way it was manufactured.</p>
    <p begin="00:11:20.78" dur="00:00:04.00">Now it really captures what we expect at CPSC.</p>
    <p begin="00:11:24.78" dur="00:00:04.92">So before you put your name on a<br/>certificate, you should have some evidence.</p>
    <p begin="00:11:29.70" dur="00:00:03.93">You should have some knowledge that the<br/>product you&apos;re certifying has demonstrated</p>
    <p begin="00:11:33.63" dur="00:00:01.79">that it consistently complied.</p>
    <p begin="00:11:35.42" dur="00:00:03.91">Because hope is not enough and if you<br/>don&apos;t have that level of confidence,</p>
    <p begin="00:11:39.33" dur="00:00:04.75">that product should not be on the market,<br/>because this isn&apos;t for every product,</p>
    <p begin="00:11:44.08" dur="00:00:02.00">these are the products subject<br/>to mandatory rules.</p>
    <p begin="00:11:46.08" dur="00:00:05.16">So already your government has decided<br/>these deserve some extra special attention.</p>
    <p begin="00:11:51.24" dur="00:00:02.94">So we&apos;re not saying that across<br/>the board for all the products</p>
    <p begin="00:11:54.18" dur="00:00:01.85">that might be in your product lines.</p>
    <p begin="00:11:56.03" dur="00:00:02.49">But we are saying it for those that are subject</p>
    <p begin="00:11:58.52" dur="00:00:03.29">to the mandatory rules, regulation<br/>standards, or bands.</p>
    <p begin="00:12:01.81" dur="00:00:05.26">So for promotional products industry this<br/>will likely fall on importing suppliers.</p>
    <p begin="00:12:07.07" dur="00:00:03.70">But it could also be important for<br/>distributors who source directly.</p>
    <p begin="00:12:10.77" dur="00:00:03.90">The tricky part, as we&apos;ll talk about in a<br/>minute, is figuring out what standards apply</p>
    <p begin="00:12:14.67" dur="00:00:02.63">and when they apply who&apos;s<br/>responsible for meeting them.</p>
    <p begin="00:12:17.30" dur="00:00:01.22">So what&apos;s due care?</p>
    <p begin="00:12:18.52" dur="00:00:03.99">Let&apos;s talk about this other kind<br/>of legal term and obligation.</p>
    <p begin="00:12:22.51" dur="00:00:04.35">Our definition -- CPSC definition<br/>of due care follows a similar theme.</p>
    <p begin="00:12:26.86" dur="00:00:05.31">It&apos;s the degree of care that a prudent and<br/>competent person engaged in the same line</p>
    <p begin="00:12:32.17" dur="00:00:04.68">of business or endeavor would<br/>exercise under similar circumstances.</p>
    <p begin="00:12:36.85" dur="00:00:01.68">That&apos;s a pretty fair definition.</p>
    <p begin="00:12:38.53" dur="00:00:01.80">It&apos;s not asking for too much.</p>
    <p begin="00:12:40.33" dur="00:00:04.58">It doesn&apos;t say that you have to be the<br/>number one compliance person in a crowd.</p>
    <p begin="00:12:44.91" dur="00:00:04.01">No, you have to have the same kind of level<br/>of competence that somebody prudent that&apos;s</p>
    <p begin="00:12:48.92" dur="00:00:04.16">in your line of industry that would<br/>exercise under similar circumstances.</p>
    <p begin="00:12:53.08" dur="00:00:02.75">But we&apos;re clear to point<br/>out what due care is not.</p>
    <p begin="00:12:55.83" dur="00:00:03.39">Due care does not permit willful ignorance.</p>
    <p begin="00:12:59.22" dur="00:00:03.57">And you all know that because that&apos;s why<br/>you&apos;re here today and I appreciate that.</p>
    <p begin="00:13:02.79" dur="00:00:05.93">And encourage your colleagues to<br/>continue to exercise these options.</p>
    <p begin="00:13:08.72" dur="00:00:05.40">Due care shows up in several places in our<br/>statues, but the clearest example is in our rule</p>
    <p begin="00:13:14.12" dur="00:00:05.74">that allows a company to rely on certifications<br/>done upstream in its supply chain.</p>
    <p begin="00:13:19.86" dur="00:00:01.63">And this is very important.</p>
    <p begin="00:13:21.49" dur="00:00:05.22">I would recommend to you to really<br/>understand the extent to which the CPSC allows</p>
    <p begin="00:13:26.71" dur="00:00:03.85">and encourages you to rely<br/>on certifications upstream.</p>
    <p begin="00:13:30.56" dur="00:00:06.18">To not be redundantly testing but be --<br/>looking for the value add contribution.</p>
    <p begin="00:13:36.74" dur="00:00:01.98">So exercise your due care.</p>
    <p begin="00:13:38.72" dur="00:00:03.86">So example -- if a certifier certifies<br/>that the product is complaint,</p>
    <p begin="00:13:42.58" dur="00:00:06.06">then the distributor can use that certificate<br/>to recertify because that distributor&apos;s T&apos;s</p>
    <p begin="00:13:48.64" dur="00:00:05.09">and C&apos;s with their client might require<br/>that that distributor be the one to certify.</p>
    <p begin="00:13:53.73" dur="00:00:02.83">They might say, &quot;Well, I can give you<br/>the certificate from my supplier.&quot;</p>
    <p begin="00:13:56.56" dur="00:00:02.01">They&apos;ll say no, no, no -- I want you to certify.</p>
    <p begin="00:13:58.57" dur="00:00:00.94">Well you can do that.</p>
    <p begin="00:13:59.51" dur="00:00:03.27">That doesn&apos;t mean you have<br/>to retest it all over again.</p>
    <p begin="00:14:02.78" dur="00:00:05.38">We allow -- the CPSC allows you to<br/>recertify based on a supplier&apos;s certificate.</p>
    <p begin="00:14:08.16" dur="00:00:03.33">And it can be used in countless scenarios.</p>
    <p begin="00:14:11.49" dur="00:00:02.00">You could think of all the<br/>ways that you might be able</p>
    <p begin="00:14:13.49" dur="00:00:02.90">to rely upon others test<br/>reports or certificates.</p>
    <p begin="00:14:16.39" dur="00:00:04.66">It can be done in many, many ways but I<br/>think it&apos;s one to really think of very,</p>
    <p begin="00:14:21.05" dur="00:00:05.46">very carefully to make sure that you don&apos;t<br/>have your testing costs get way out of control.</p>
    <p begin="00:14:26.51" dur="00:00:05.17">Now these legal terms can be somewhat complex,<br/>but the message is quite simple in the end.</p>
    <p begin="00:14:31.68" dur="00:00:02.77">Companies need to take ownership<br/>of compliance and safely.</p>
    <p begin="00:14:34.45" dur="00:00:02.48">And not just cross your fingers.</p>
    <p begin="00:14:36.93" dur="00:00:04.31">So every manufacture has to make an<br/>affirmative effort to ensure compliance.</p>
    <p begin="00:14:41.24" dur="00:00:03.00">So the question is now --<br/>who is the manufacture?</p>
    <p begin="00:14:44.24" dur="00:00:05.18">Because in our terminology, manufacture<br/>has a lot of responsibilities at CPSC.</p>
    <p begin="00:14:49.42" dur="00:00:06.02">Now in most cases that question isn&apos;t hard<br/>to answer, but for most promotional products,</p>
    <p begin="00:14:55.44" dur="00:00:03.44">that question of who is the<br/>manufacture can be somewhat tricky.</p>
    <p begin="00:14:58.88" dur="00:00:01.35">I recognize that.</p>
    <p begin="00:15:00.23" dur="00:00:02.69">It could be more challenging.</p>
    <p begin="00:15:02.92" dur="00:00:04.39">As you know better than I do, getting<br/>your products to market is a team effort.</p>
    <p begin="00:15:07.31" dur="00:00:05.62">Suppliers and distributors each have different<br/>roles that can mean different responsibilities.</p>
    <p begin="00:15:12.93" dur="00:00:05.92">So suppliers are frequently, not all the<br/>time but frequently your importer of record.</p>
    <p begin="00:15:18.85" dur="00:00:05.11">In that case your supplier will be responsible<br/>for the CBSC compliance as the product exists</p>
    <p begin="00:15:23.96" dur="00:00:05.75">when it&apos;s in the suppliers control because we<br/>also -- we have import surveillance activities.</p>
    <p begin="00:15:29.71" dur="00:00:06.28">So even if a supplier never intends to do<br/>anything other than to allow that product</p>
    <p begin="00:15:35.99" dur="00:00:05.38">to be sourced through another distributor<br/>if the supplier is the importer of record,</p>
    <p begin="00:15:41.37" dur="00:00:03.88">our compliance officers at the port, if they&apos;re<br/>looking at it and asking for a certificate,</p>
    <p begin="00:15:45.25" dur="00:00:02.42">will expect that from the importer of record.</p>
    <p begin="00:15:47.67" dur="00:00:06.45">Now the distributor will be responsible<br/>for any new requirements that come</p>
    <p begin="00:15:54.12" dur="00:00:03.28">from deco applied after sourcing<br/>from a supplier.</p>
    <p begin="00:15:57.40" dur="00:00:05.80">So the distributor will also be -- will also<br/>be the first place we look for any problems</p>
    <p begin="00:16:03.20" dur="00:00:04.63">with finished product, even if<br/>they existed at the supplier level.</p>
    <p begin="00:16:07.83" dur="00:00:06.45">So regardless of whose in the best opportunity<br/>or position to certify to a particular aspect</p>
    <p begin="00:16:14.28" dur="00:00:04.28">of compliance, the distributor is<br/>in the best position to certify</p>
    <p begin="00:16:18.56" dur="00:00:02.60">to the products entire compliance.</p>
    <p begin="00:16:21.16" dur="00:00:02.47">If the distributor used due care and relied</p>
    <p begin="00:16:23.63" dur="00:00:04.39">on the supplier certification then<br/>distributor should be safe for anything</p>
    <p begin="00:16:28.02" dur="00:00:02.56">that the supplier should have caught.</p>
    <p begin="00:16:30.58" dur="00:00:03.98">And for promotional products, the<br/>biggest difficulty for certification is</p>
    <p begin="00:16:34.56" dur="00:00:04.61">that the essential nature of the<br/>product can change at a moments notice.</p>
    <p begin="00:16:39.17" dur="00:00:01.79">This is where it gets complex.</p>
    <p begin="00:16:40.96" dur="00:00:04.83">So for example, an ordinary<br/>plastic drinking cup, right?</p>
    <p begin="00:16:45.79" dur="00:00:01.63">It&apos;s a generally used product.</p>
    <p begin="00:16:47.42" dur="00:00:03.18">It&apos;s not subject to any CPSC mandatory standard.</p>
    <p begin="00:16:50.60" dur="00:00:07.93">Well, put a cartoon graphic on it -- you<br/>might have just magically turned that product</p>
    <p begin="00:16:58.53" dur="00:00:03.17">from a general use product<br/>into a children&apos;s product.</p>
    <p begin="00:17:01.70" dur="00:00:04.01">The distributor would then need to certify<br/>it to standards that didn&apos;t even apply</p>
    <p begin="00:17:05.71" dur="00:00:01.69">when it was in the supplier&apos;s hands.</p>
    <p begin="00:17:07.40" dur="00:00:05.75">So that&apos;s what certifications is all about, is<br/>making sure that products comply with our rules,</p>
    <p begin="00:17:13.15" dur="00:00:03.87">but we should also talk about<br/>what happens when it doesn&apos;t.</p>
    <p begin="00:17:17.02" dur="00:00:05.46">So even when you know who needs to<br/>comply, compliance itself can be complex.</p>
    <p begin="00:17:22.48" dur="00:00:02.81">It can be tough to stay on<br/>the right side of every rule,</p>
    <p begin="00:17:25.29" dur="00:00:03.53">while still getting the product<br/>out on time and on budget.</p>
    <p begin="00:17:28.82" dur="00:00:05.33">However the consequences of not<br/>doing so can certainly be far worse.</p>
    <p begin="00:17:34.15" dur="00:00:07.96">CPSC can demand civil penalties for as much now<br/>at $15 million and prison time up to five years.</p>
    <p begin="00:17:42.11" dur="00:00:05.31">I say that out of the side of my mouth because<br/>it would be a very remote situation, I think.</p>
    <p begin="00:17:47.42" dur="00:00:02.03">But going after corporate leaders</p>
    <p begin="00:17:49.45" dur="00:00:06.60">for their company&apos;s mistakes is a trendy<br/>proposition among law enforcement agencies</p>
    <p begin="00:17:56.05" dur="00:00:02.08">in Washington these days.</p>
    <p begin="00:17:58.13" dur="00:00:06.59">Just look at the Mining Company CEO who went<br/>to federal prison for regulatory violations.</p>
    <p begin="00:18:04.72" dur="00:00:01.66">So it&apos;s not an idle threat.</p>
    <p begin="00:18:06.38" dur="00:00:01.67">But here&apos;s the good news, OK?</p>
    <p begin="00:18:08.05" dur="00:00:01.38">Here&apos;s the good news.</p>
    <p begin="00:18:09.43" dur="00:00:06.45">Realistically -- realistically -- promotional<br/>products companies are not the sort</p>
    <p begin="00:18:15.88" dur="00:00:05.83">of game we&apos;re hunting at CPSC in terms<br/>of penalties from my perspective.</p>
    <p begin="00:18:21.71" dur="00:00:03.57">Our chairman has set a tone<br/>for looking for big names</p>
    <p begin="00:18:25.28" dur="00:00:03.24">and big penalties -- multi<br/>million dollar penalties.</p>
    <p begin="00:18:28.52" dur="00:00:03.94">So we&apos;re looking for trophies, not<br/>small and medium size companies.</p>
    <p begin="00:18:32.46" dur="00:00:01.93">Now that could change.</p>
    <p begin="00:18:34.39" dur="00:00:03.27">That&apos;s a matter of policy at the CPSC.</p>
    <p begin="00:18:37.66" dur="00:00:03.27">That&apos;s my personal opinion<br/>on what that policy is.</p>
    <p begin="00:18:40.93" dur="00:00:00.83">That could change.</p>
    <p begin="00:18:41.76" dur="00:00:03.40">A new administration could adopt<br/>a new strategy for penalties.</p>
    <p begin="00:18:45.16" dur="00:00:02.84">After all, we have a presidential<br/>election coming.</p>
    <p begin="00:18:48.00" dur="00:00:05.10">The agency could pursue instead egregious<br/>violations regardless of business size.</p>
    <p begin="00:18:53.10" dur="00:00:03.81">Or it could shift the kind of violation<br/>we&apos;re looking for in the first place.</p>
    <p begin="00:18:56.91" dur="00:00:03.88">But until CPSC&apos;s enforcement<br/>strategy does change,</p>
    <p begin="00:19:00.79" dur="00:00:04.72">smaller companies without flashy names<br/>are unlikely to be hit with penalties.</p>
    <p begin="00:19:05.51" dur="00:00:04.89">But that doesn&apos;t mean that the<br/>violations come without consequences --</p>
    <p begin="00:19:10.40" dur="00:00:02.44">because they have consequences<br/>-- significant ones.</p>
    <p begin="00:19:12.84" dur="00:00:06.57">Beyond fines and prison times, CPSC has<br/>several other compliance and enforcement tools,</p>
    <p begin="00:19:19.41" dur="00:00:02.62">two of which are recalls and import seizures.</p>
    <p begin="00:19:22.03" dur="00:00:06.28">We could push for a recall, having to pull<br/>a product back is never good in a business</p>
    <p begin="00:19:28.31" dur="00:00:05.07">where reputation is critical, where your<br/>clients trust you in their reputations.</p>
    <p begin="00:19:33.38" dur="00:00:07.67">I mean think about that right, you&apos;re clients<br/>are trusting you with their reputation.</p>
    <p begin="00:19:41.05" dur="00:00:02.89">I mean that&apos;s a lot of responsibility.</p>
    <p begin="00:19:43.94" dur="00:00:02.88">That&apos;s a lot of responsibility that you hold.</p>
    <p begin="00:19:46.82" dur="00:00:05.05">So even a simple recall might<br/>be even more problematic.</p>
    <p begin="00:19:51.87" dur="00:00:04.37">So making sure your product complies<br/>before it leaves your hands is the best way</p>
    <p begin="00:19:56.24" dur="00:00:03.85">to be sure you never have to get it back.</p>
    <p begin="00:20:00.09" dur="00:00:03.13">We can expect that the CPSC<br/>are even seized at the port</p>
    <p begin="00:20:03.22" dur="00:00:02.92">and once we seize products we<br/>have the authority to prevent them</p>
    <p begin="00:20:06.14" dur="00:00:02.78">from even going back out of the country.</p>
    <p begin="00:20:08.92" dur="00:00:03.23">So especially under the times of<br/>pressures for promotional products,</p>
    <p begin="00:20:12.15" dur="00:00:04.09">any disruption in the flow a<br/>product could be disastrous.</p>
    <p begin="00:20:16.24" dur="00:00:04.56">Faithfully complying with the certification<br/>requirement helps give our port inspectors the</p>
    <p begin="00:20:20.80" dur="00:00:03.36">confidence to keep your shipments moving.</p>
    <p begin="00:20:24.16" dur="00:00:04.53">So there are real rules you need to follow<br/>and serious consequences for breaking them.</p>
    <p begin="00:20:28.69" dur="00:00:01.68">So how do you follow them?</p>
    <p begin="00:20:30.37" dur="00:00:04.73">Successful compliance is a very<br/>narrow and frequently confusing path.</p>
    <p begin="00:20:35.10" dur="00:00:02.88">And there are severe penalties for straying.</p>
    <p begin="00:20:37.98" dur="00:00:01.73">But that doesn&apos;t mean it&apos;s impossible.</p>
    <p begin="00:20:39.71" dur="00:00:02.46">In fact there are great resources available</p>
    <p begin="00:20:42.17" dur="00:00:03.98">to help businesses deliver<br/>safe -- only safe products.</p>
    <p begin="00:20:46.15" dur="00:00:04.44">So the thing to remember is though --<br/>that compliance doesn&apos;t just happen.</p>
    <p begin="00:20:50.59" dur="00:00:01.90">It just doesn&apos;t happen by mistake.</p>
    <p begin="00:20:52.49" dur="00:00:01.90">It takes a deliberate effort.</p>
    <p begin="00:20:54.39" dur="00:00:02.48">I know I&apos;ve used that word<br/>twice -- deliberate --</p>
    <p begin="00:20:56.87" dur="00:00:02.00">because I want it to sink in because I think --</p>
    <p begin="00:20:58.87" dur="00:00:03.64">but I do think there are three key<br/>steps coming back to education --</p>
    <p begin="00:21:02.51" dur="00:00:03.60">that you need to understand the product,<br/>you need to understand the materials</p>
    <p begin="00:21:06.11" dur="00:00:01.52">and you need to understand the rules.</p>
    <p begin="00:21:07.63" dur="00:00:02.18">So first -- understanding your product.</p>
    <p begin="00:21:09.81" dur="00:00:03.52">The most critical education is<br/>learning about your product.</p>
    <p begin="00:21:13.33" dur="00:00:06.48">It may sound obvious but compliance<br/>obligations hinge on the nature of the product</p>
    <p begin="00:21:19.81" dur="00:00:04.05">and the nature can change as we<br/>talked about the deco example.</p>
    <p begin="00:21:23.86" dur="00:00:05.77">It can change based on what happens to the<br/>product after if leaves your hands, suppliers --</p>
    <p begin="00:21:29.63" dur="00:00:02.89">after it leaves your hands<br/>suppliers and goes to a distributer</p>
    <p begin="00:21:32.52" dur="00:00:02.71">and then a distributor goes to deco.</p>
    <p begin="00:21:35.23" dur="00:00:06.47">Everyone needs to be familiar with what<br/>the certification encompasses potentially.</p>
    <p begin="00:21:41.70" dur="00:00:04.16">What mandatory or voluntary<br/>standards apply to your product?</p>
    <p begin="00:21:45.86" dur="00:00:02.25">Who will be using it and how?</p>
    <p begin="00:21:48.11" dur="00:00:02.29">What logos or markings will be on it?</p>
    <p begin="00:21:50.40" dur="00:00:02.45">Where will it be distributed?</p>
    <p begin="00:21:52.85" dur="00:00:03.89">These factors and others go into determining<br/>whether it&apos;s a children&apos;s product?</p>
    <p begin="00:21:56.74" dur="00:00:03.77">And that will determine the<br/>rules you need to certify to.</p>
    <p begin="00:22:00.51" dur="00:00:03.83">For example, Paul mentioned<br/>I have three daughters.</p>
    <p begin="00:22:04.34" dur="00:00:03.56">I&apos;ve got to eight year olds<br/>twins and a four year old.</p>
    <p begin="00:22:07.90" dur="00:00:04.59">And they recently went to a birthday party,<br/>I picked them up and part of their little --</p>
    <p begin="00:22:12.49" dur="00:00:05.57">their little bag of gifts to take away,<br/>they had a gorgeous little stress ball.</p>
    <p begin="00:22:18.06" dur="00:00:02.26">And they got it as a party favor, right?</p>
    <p begin="00:22:20.32" dur="00:00:04.47">It&apos;s probably somebody&apos;s client -- somebody in<br/>the room probably put that together for them.</p>
    <p begin="00:22:24.79" dur="00:00:02.91">Stress balls themselves are<br/>generally used products, right?</p>
    <p begin="00:22:27.70" dur="00:00:02.44">And they&apos;re not children&apos;s products.</p>
    <p begin="00:22:30.14" dur="00:00:05.90">But distribute them to kids -- you know, and<br/>put cartoon logos on them -- characters --</p>
    <p begin="00:22:36.04" dur="00:00:03.05">and you&apos;ve magically turned<br/>them into a children&apos;s product.</p>
    <p begin="00:22:39.09" dur="00:00:02.88">So where as before, you know, it was one thing.</p>
    <p begin="00:22:41.97" dur="00:00:03.62">It changes in terms of the<br/>nature of the distribution.</p>
    <p begin="00:22:45.59" dur="00:00:06.26">So that&apos;s something that this particular<br/>industry will have to struggle with and continue</p>
    <p begin="00:22:51.85" dur="00:00:04.93">to keep in mind -- more --<br/>more than other industries.</p>
    <p begin="00:22:56.78" dur="00:00:03.89">The distributor might then have to<br/>scramble to conduct third party testing</p>
    <p begin="00:23:00.67" dur="00:00:03.87">so that no supplier would ever -- and no<br/>supplier would ever have dreamed that necessary</p>
    <p begin="00:23:04.54" dur="00:00:04.61">in the first instance, perhaps when<br/>they were asked to source the product.</p>
    <p begin="00:23:09.15" dur="00:00:02.79">Understand the materials<br/>that are in the product.</p>
    <p begin="00:23:11.94" dur="00:00:05.44">Once you know what the product will be, you&apos;ll<br/>need to determine what has gone into it already.</p>
    <p begin="00:23:17.38" dur="00:00:02.19">You need to know what materials<br/>are in the product and whether</p>
    <p begin="00:23:19.57" dur="00:00:02.94">or not they contain heavy metals or phthalates.</p>
    <p begin="00:23:22.51" dur="00:00:05.23">Now you may need to know that even if it&apos;s not<br/>the obligation of the CPSC because many clients</p>
    <p begin="00:23:27.74" dur="00:00:04.56">of distributors want products free of<br/>these and other chemistry regardless</p>
    <p begin="00:23:32.30" dur="00:00:02.53">of whether it&apos;s the law, regardless of whether</p>
    <p begin="00:23:34.83" dur="00:00:05.25">or not specifically CPSC has<br/>particular standards for that.</p>
    <p begin="00:23:40.08" dur="00:00:05.02">You need to know what testing or<br/>certification was performed on those blanks.</p>
    <p begin="00:23:45.10" dur="00:00:04.81">And for a supplier who frequently sells<br/>children&apos;s products it may make sense</p>
    <p begin="00:23:49.91" dur="00:00:04.16">to source only blanks that have been tested<br/>and certified by your factories in China,</p>
    <p begin="00:23:54.07" dur="00:00:05.37">to children&apos;s products standards that<br/>may be an attractive option for you.</p>
    <p begin="00:23:59.44" dur="00:00:03.88">Spreading the cost of testing over<br/>your entire inventory might be cheaper,</p>
    <p begin="00:24:03.32" dur="00:00:04.28">might be more predictable then having to<br/>test at [Inaudible] when orders come in.</p>
    <p begin="00:24:07.60" dur="00:00:03.79">And it&apos;s certainly cheaper<br/>than a recall or a penalty.</p>
    <p begin="00:24:11.39" dur="00:00:03.43">The third recommendation is of<br/>course, understanding the rules.</p>
    <p begin="00:24:14.82" dur="00:00:04.23">Once you know exactly what the<br/>product is and how it will be used,</p>
    <p begin="00:24:19.05" dur="00:00:01.90">you can determine which rules apply.</p>
    <p begin="00:24:20.95" dur="00:00:03.75">You can certainly flip through<br/>our CPSC regulations.</p>
    <p begin="00:24:24.70" dur="00:00:02.85">They&apos;re only 939 pages long.</p>
    <p begin="00:24:27.55" dur="00:00:01.79">My staff in the corner counted them.</p>
    <p begin="00:24:29.34" dur="00:00:05.04">But that might not be the most<br/>efficient use of your time, right?</p>
    <p begin="00:24:34.38" dur="00:00:02.33">I know I haven&apos;t read through<br/>them all [Laughing].</p>
    <p begin="00:24:36.71" dur="00:00:04.35">Instead there&apos;s some good sources of information<br/>and it comes straight from the horse&apos;s mouth.</p>
    <p begin="00:24:41.06" dur="00:00:03.79">And I think -- you know I look at our<br/>web traffic statistics and I think --</p>
    <p begin="00:24:44.85" dur="00:00:03.80">you know, because I&apos;m going through<br/>there constantly trying to ask myself</p>
    <p begin="00:24:48.65" dur="00:00:05.97">or tougher questions come to me and I use<br/>our CPSC resources to answer those questions.</p>
    <p begin="00:24:54.62" dur="00:00:02.31">Our office of compliance and enforcement --</p>
    <p begin="00:24:56.93" dur="00:00:04.34">they publish a regulated product handbook<br/>that provides a great starting point.</p>
    <p begin="00:25:01.27" dur="00:00:02.62">So that should be part of your library.</p>
    <p begin="00:25:03.89" dur="00:00:05.92">At CPSC.gov you can find a wealth of<br/>information in our business education section --</p>
    <p begin="00:25:09.81" dur="00:00:03.33">everything about certification,<br/>and on component certification how</p>
    <p begin="00:25:13.14" dur="00:00:02.53">to rely on others certifications.</p>
    <p begin="00:25:15.67" dur="00:00:03.07">And Neal built himself a<br/>robot when he was with CPSC.</p>
    <p begin="00:25:18.74" dur="00:00:03.38">Do you guys know about the robot?</p>
    <p begin="00:25:22.12" dur="00:00:01.75">Yes, using the robot?</p>
    <p begin="00:25:23.87" dur="00:00:01.99">I&apos;m checking the stats on that too, by the way.</p>
    <p begin="00:25:25.86" dur="00:00:03.78">Find out how many -- how much mileage<br/>we&apos;ve got under the feet of the robot.</p>
    <p begin="00:25:29.64" dur="00:00:05.76">But look seriously, the regulatory robot<br/>will walk you through step by step a series</p>
    <p begin="00:25:35.40" dur="00:00:03.86">of detailed questions and it helps<br/>you understand what rules might apply</p>
    <p begin="00:25:39.26" dur="00:00:01.18">to your product.</p>
    <p begin="00:25:40.44" dur="00:00:04.13">You know Neal, he gives you great<br/>information, he built it -- so you can trust it.</p>
    <p begin="00:25:44.57" dur="00:00:01.53">So you should use it.</p>
    <p begin="00:25:46.10" dur="00:00:02.45">And that&apos;s a creation of our<br/>Small Business Ombudsman.</p>
    <p begin="00:25:48.55" dur="00:00:03.69">And that&apos;s the mission of Ombudsman<br/>is to talk with regulated community,</p>
    <p begin="00:25:52.24" dur="00:00:02.90">provide information you need, reach out to</p>
    <p begin="00:25:55.14" dur="00:00:03.51">and get to know our new SPO<br/>-- a player to be named later.</p>
    <p begin="00:25:58.65" dur="00:00:02.36">We&apos;re still filling the position.</p>
    <p begin="00:26:01.01" dur="00:00:06.35">But Will Cusey is the acting Small Business<br/>Ombudsman and he&apos;s terrific people too.</p>
    <p begin="00:26:07.36" dur="00:00:02.50">And you can always call the<br/>office of compliance directly.</p>
    <p begin="00:26:09.86" dur="00:00:04.07">I don&apos;t think people take advantage this as<br/>much because they think that they&apos;re scary.</p>
    <p begin="00:26:13.93" dur="00:00:01.38">Is Tanya here in the room?</p>
    <p begin="00:26:15.31" dur="00:00:01.77">Is Tanya still here?</p>
    <p begin="00:26:17.08" dur="00:00:04.63">No? OK. Well, if she was you could say,<br/>&quot;Look, she&apos;s terrific to work with.&quot;</p>
    <p begin="00:26:21.71" dur="00:00:07.79">Our office of compliance -- the staff are really<br/>there and they&apos;re easy to be able to visit with.</p>
    <p begin="00:26:29.50" dur="00:00:03.87">Not only will they get you an expert<br/>answer, but they&apos;ll help you --</p>
    <p begin="00:26:33.37" dur="00:00:02.19">it will help you see the<br/>product through their eyes</p>
    <p begin="00:26:35.56" dur="00:00:04.69">and they&apos;ll ultimately potentially have a<br/>final say in the compliance of your product.</p>
    <p begin="00:26:40.25" dur="00:00:01.32">You know, there&apos;s a myth.</p>
    <p begin="00:26:41.57" dur="00:00:04.07">And it astounds me how this myth persists.</p>
    <p begin="00:26:45.64" dur="00:00:03.42">But that company shouldn&apos;t talk to our<br/>compliance staff, because if you pick</p>
    <p begin="00:26:49.06" dur="00:00:03.56">up the phone and talk to the CPSC,<br/>then you&apos;re asking for a recall.</p>
    <p begin="00:26:52.62" dur="00:00:03.81">And that is -- I&apos;ll tell you -- if that were<br/>the case I wouldn&apos;t recommend you to do it.</p>
    <p begin="00:26:56.43" dur="00:00:02.64">Because I don&apos;t think every time you<br/>have something you have a question,</p>
    <p begin="00:26:59.07" dur="00:00:02.40">you necessarily think you need to have a recall.</p>
    <p begin="00:27:01.47" dur="00:00:01.66">But that&apos;s really a myth.</p>
    <p begin="00:27:03.13" dur="00:00:06.43">We don&apos;t -- even when you come to a situation<br/>where you think you have an obligation to report</p>
    <p begin="00:27:09.56" dur="00:00:06.32">that a product could -- not is -- but<br/>could be a substantial product hazard --</p>
    <p begin="00:27:15.88" dur="00:00:02.94">that&apos;s your reporting obligation,<br/>that&apos;s a big one,</p>
    <p begin="00:27:18.82" dur="00:00:02.51">that&apos;s the violation that<br/>we seek penalties over.</p>
    <p begin="00:27:21.33" dur="00:00:01.88">We want people to talk to us.</p>
    <p begin="00:27:23.21" dur="00:00:03.57">Talk to us through a Section 15 report.</p>
    <p begin="00:27:26.78" dur="00:00:04.88">But you know, only about<br/>one-third of those reports --</p>
    <p begin="00:27:31.66" dur="00:00:04.06">now when a report comes in like this<br/>-- I got to tee this up a little bit.</p>
    <p begin="00:27:35.72" dur="00:00:04.50">A Section 15 report, sometimes somebody<br/>will do it through a fast track recall,</p>
    <p begin="00:27:40.22" dur="00:00:03.95">where they already know that they need to<br/>recall this product, they&apos;ll take advantage</p>
    <p begin="00:27:44.17" dur="00:00:04.86">of a program that gets a recall out<br/>in the street very, very quickly.</p>
    <p begin="00:27:49.03" dur="00:00:03.77">But then there&apos;s the other 15 reports that --<br/>you know, they didn&apos;t come through fast tracks.</p>
    <p begin="00:27:52.80" dur="00:00:01.67">They don&apos;t necessarily know whether</p>
    <p begin="00:27:54.47" dur="00:00:03.66">or not the product is a substantial<br/>product has or it needs to be recalled.</p>
    <p begin="00:27:58.13" dur="00:00:05.05">You know only about one-third of<br/>those reports result in a recall?</p>
    <p begin="00:28:03.18" dur="00:00:01.74">Only one-third.</p>
    <p begin="00:28:04.92" dur="00:00:04.00">So don&apos;t think that reaching out<br/>the CPSC means you&apos;re reaching</p>
    <p begin="00:28:08.92" dur="00:00:02.04">out and you&apos;re asking for a recall.</p>
    <p begin="00:28:10.96" dur="00:00:04.52">It&apos;s just not the case and it&apos;s a myth and I<br/>think it keeps a lot of people from engaging</p>
    <p begin="00:28:15.48" dur="00:00:08.48">with CPSC staff and I hope that is might dispel<br/>some of those -- some of those false ideas.</p>
    <p begin="00:28:23.96" dur="00:00:02.45">Now in conclusion I would<br/>like to applaud PPAI success.</p>
    <p begin="00:28:26.41" dur="00:00:04.62">I said this at the beginning and<br/>it&apos;s all of your success here.</p>
    <p begin="00:28:31.03" dur="00:00:01.12">You own it.</p>
    <p begin="00:28:32.15" dur="00:00:07.29">PPAI is a valuable resource, however I&apos;d also<br/>say -- and now you&apos;ve got a fantastic community.</p>
    <p begin="00:28:39.44" dur="00:00:05.31">You are not a community of mostly compliance<br/>directors, the wisdom of your peers.</p>
    <p begin="00:28:44.75" dur="00:00:02.46">That might be more valuable than<br/>anything you&apos;ll find online.</p>
    <p begin="00:28:47.21" dur="00:00:03.53">Talking to your colleagues<br/>about problems, about successes</p>
    <p begin="00:28:50.74" dur="00:00:03.58">and lessons learned can tell<br/>you where the pitfalls are.</p>
    <p begin="00:28:54.32" dur="00:00:06.25">Trade associations like PPAI, they have a vital<br/>role to play in this exchange of knowledge.</p>
    <p begin="00:29:00.57" dur="00:00:06.37">PPAI in particular has become a model<br/>-- a model for safety education.</p>
    <p begin="00:29:06.94" dur="00:00:00.99">And I&apos;ve seen a lot of them.</p>
    <p begin="00:29:07.93" dur="00:00:06.11">We&apos;ve got a ton of industries that have products<br/>that we regulate and it&apos;s an absolute model</p>
    <p begin="00:29:14.04" dur="00:00:04.92">and the leadership of Rick Brenner, Gene<br/>Geiger, Anne Stone, Sue DeRagon from UL</p>
    <p begin="00:29:18.96" dur="00:00:05.05">who I think is their preferred supplier has<br/>been fantastic for years, countless others.</p>
    <p begin="00:29:24.01" dur="00:00:03.81">PPAI has made remarkable efforts<br/>to educate its membership.</p>
    <p begin="00:29:27.82" dur="00:00:00.80">That&apos;s you.</p>
    <p begin="00:29:28.62" dur="00:00:01.81">And this summit is a great example.</p>
    <p begin="00:29:30.43" dur="00:00:05.54">As is the online tool that the PPAI has, the<br/>regulatory -- they got a robot too, Neal.</p>
    <p begin="00:29:35.97" dur="00:00:04.95">They&apos;re going to have a robot &quot;Rock&apos;em<br/>Sock&apos;em&quot; between the turbo test and ours?</p>
    <p begin="00:29:40.92" dur="00:00:06.94">But look, those efforts don&apos;t go unnoticed at<br/>CPSC and the entire agency appreciates having</p>
    <p begin="00:29:47.86" dur="00:00:02.23">such diligent partners in safety.</p>
    <p begin="00:29:50.09" dur="00:00:05.59">If the size and eagerness of this crowd is at<br/>all indicative of your commitment to compliance</p>
    <p begin="00:29:55.68" dur="00:00:04.85">and safety, I&apos;m confident that the organization<br/>and it&apos;s members will continue to thrive</p>
    <p begin="00:30:00.53" dur="00:00:03.49">and deliver safe and enjoyable<br/>products for years to come.</p>
    <p begin="00:30:04.02" dur="00:00:02.42">So thank you for listening.</p>
    <p begin="00:30:06.44" dur="00:00:05.07">I wish you all a tremendous success<br/>and again, thank you very much.</p>
    <p begin="00:30:11.51" dur="00:00:07.64">[ Applause ]</p>
    <p begin="00:30:19.15" dur="00:00:03.87">Well I don&apos;t know if I&apos;ve used up all the<br/>time for questions but I think Gene&apos;s going</p>
    <p begin="00:30:23.02" dur="00:00:03.05">around and Rick&apos;s got a microphone too.</p>
    <p begin="00:30:26.07" dur="00:00:04.79">I&apos;m happy to take questions.</p>
    <p begin="00:30:30.86" dur="00:00:00.50">&gt;&gt; I&apos;m on?</p>
    <p begin="00:30:31.36" dur="00:00:01.84">OK, I&apos;m on.</p>
    <p begin="00:30:33.20" dur="00:00:02.29">Commissioner, let me just<br/>ask if anybody has question</p>
    <p begin="00:30:35.49" dur="00:00:02.67">but I&apos;ve got a question if<br/>there isn&apos;t anyone first.</p>
    <p begin="00:30:38.16" dur="00:00:03.61">Oh back of the room.</p>
    <p begin="00:30:41.77" dur="00:00:01.70">George?</p>
    <p begin="00:30:43.47" dur="00:00:03.18">&gt;&gt; Just a clarification, several<br/>times -- I&apos;m a distributor.</p>
    <p begin="00:30:46.65" dur="00:00:00.22">&gt;&gt; OK.</p>
    <p begin="00:30:46.87" dur="00:00:04.06">&gt;&gt; Several times you mentioned<br/>a product coming in --</p>
    <p begin="00:30:50.93" dur="00:00:04.48">I assume other than apparel that<br/>would then go to a decorator.</p>
    <p begin="00:30:55.41" dur="00:00:06.17">That doesn&apos;t happen that often with<br/>hard product -- at least my cases.</p>
    <p begin="00:31:01.58" dur="00:00:01.70">&gt;&gt; With your water bottles and other product?</p>
    <p begin="00:31:03.28" dur="00:00:05.09">&gt;&gt; That would all be done by the supplier<br/>that brought them into the country.</p>
    <p begin="00:31:08.37" dur="00:00:00.54">&gt;&gt; Oh, OK -- OK.</p>
    <p begin="00:31:08.91" dur="00:00:04.74">&gt;&gt; So that -- but I&apos;m worried about the<br/>liability then would stay with the supplier</p>
    <p begin="00:31:13.65" dur="00:00:07.86">and the certifications would come from his<br/>companies in China certifying the product</p>
    <p begin="00:31:21.51" dur="00:00:03.38">and then him decorating it<br/>here in the United States</p>
    <p begin="00:31:24.89" dur="00:00:02.94">and then passing in on to me to my end user.</p>
    <p begin="00:31:27.83" dur="00:00:02.90">&gt;&gt; Well, I think your first -- first<br/>I think I know what you&apos;re saying.</p>
    <p begin="00:31:30.73" dur="00:00:01.83">I used have this 18-wheeler truck.</p>
    <p begin="00:31:32.56" dur="00:00:01.80">And it was like a blank and on the side.</p>
    <p begin="00:31:34.36" dur="00:00:02.49">So it just demonstrated you<br/>can -- that you can bring these</p>
    <p begin="00:31:36.85" dur="00:00:02.97">in as toys and then deco would be applied.</p>
    <p begin="00:31:39.82" dur="00:00:03.19">But George, you mentioned that<br/>you&apos;re brining in the product</p>
    <p begin="00:31:43.01" dur="00:00:02.07">and it&apos;s already had deco applied to it, right?</p>
    <p begin="00:31:45.08" dur="00:00:01.94">So it&apos;s finished, it&apos;s ready to go.</p>
    <p begin="00:31:47.02" dur="00:00:03.49">OK, in that case the importer<br/>of record would be certifier.</p>
    <p begin="00:31:50.51" dur="00:00:00.10">&gt;&gt; OK.</p>
    <p begin="00:31:50.61" dur="00:00:02.59">&gt;&gt; Now, I don&apos;t mean to make<br/>this overly complex,</p>
    <p begin="00:31:53.20" dur="00:00:02.20">so I&apos;ll -- but I&apos;ll provide the answers.</p>
    <p begin="00:31:55.40" dur="00:00:05.96">In providing that certificate you can rely<br/>on other certificates of the paint separately</p>
    <p begin="00:32:01.36" dur="00:00:04.30">of the product itself separately -- I<br/>don&apos;t think we said what the product was.</p>
    <p begin="00:32:05.66" dur="00:00:03.01">But the same could be said for apparel as well.</p>
    <p begin="00:32:08.67" dur="00:00:01.62">And remember there&apos;s children&apos;s apparel too.</p>
    <p begin="00:32:10.29" dur="00:00:00.42">&gt;&gt; Right, yes --</p>
    <p begin="00:32:10.71" dur="00:00:03.43">&gt;&gt; So you&apos;ve got children&apos;s apparel, you&apos;ve got<br/>patterns, then you&apos;ve go lead buttons you got</p>
    <p begin="00:32:14.14" dur="00:00:02.15">to worry about, but you could<br/>be deco there here.</p>
    <p begin="00:32:16.29" dur="00:00:04.18">Now in the situation where you brought it in<br/>as a blank and then it went to distributor</p>
    <p begin="00:32:20.47" dur="00:00:04.03">and then distributor when to deco,<br/>then the distributor would have to rely</p>
    <p begin="00:32:24.50" dur="00:00:03.82">on deco certification or<br/>in to recertify themselves.</p>
    <p begin="00:32:28.32" dur="00:00:03.44">So then you&apos;ve got a patchwork<br/>of several certifications.</p>
    <p begin="00:32:31.76" dur="00:00:00.64">Does that answer?</p>
    <p begin="00:32:32.40" dur="00:00:00.21">&gt;&gt; Thank you.</p>
    <p begin="00:32:32.61" dur="00:00:00.98">Yes, it does thank you.</p>
    <p begin="00:32:33.59" dur="00:00:01.74">&gt;&gt; Terrific, good question.</p>
    <p begin="00:32:35.33" dur="00:00:05.41">&gt;&gt; Commissioner, I have a<br/>couple of questions for you.</p>
    <p begin="00:32:40.74" dur="00:00:06.48">One is -- deals with the political nature<br/>of the agency and where the next --</p>
    <p begin="00:32:47.22" dur="00:00:01.09">&gt;&gt; I just said we all get along.</p>
    <p begin="00:32:48.31" dur="00:00:00.91">There is not politics.</p>
    <p begin="00:32:49.22" dur="00:00:01.29">We&apos;re all big one happy family.</p>
    <p begin="00:32:50.51" dur="00:00:00.06">[ Audience Laughing ]</p>
    <p begin="00:32:50.58" dur="00:00:00.68">&gt;&gt; So you alluded --</p>
    <p begin="00:32:51.26" dur="00:00:01.19">&gt;&gt; I don&apos;t have any statement --</p>
    <p begin="00:32:52.45" dur="00:00:05.75">&gt;&gt; You alluded to a new collegiality<br/>between the commissioners and maybe some</p>
    <p begin="00:32:58.20" dur="00:00:06.10">of our members aren&apos;t familiar with some<br/>of the old party line issues that led</p>
    <p begin="00:33:04.30" dur="00:00:04.34">to Chairman Kaye&apos;s taking that perspective.</p>
    <p begin="00:33:08.64" dur="00:00:09.04">However, many of us don&apos;t understand<br/>the nexus of party politics and safety.</p>
    <p begin="00:33:17.68" dur="00:00:02.68">So if you could -- if you could<br/>discuss that a little bit,</p>
    <p begin="00:33:20.36" dur="00:00:03.52">you know you certainly have a<br/>long record as friend to business.</p>
    <p begin="00:33:23.88" dur="00:00:05.88">You are a Republican member of the commission,<br/>you&apos;re a minority and what that all means</p>
    <p begin="00:33:29.76" dur="00:00:02.01">with you and Commissioner Buerkle.</p>
    <p begin="00:33:31.77" dur="00:00:08.48">And then as part of that you have descended<br/>from significant decisions that have been made</p>
    <p begin="00:33:40.25" dur="00:00:02.97">by the commission on civil penalties</p>
    <p begin="00:33:43.22" dur="00:00:06.23">and you have published rather articulate<br/>documents explaining your position.</p>
    <p begin="00:33:49.45" dur="00:00:02.81">So if you&apos;ve got a opinion,<br/>tell us a little bit about that.</p>
    <p begin="00:33:52.26" dur="00:00:01.14">&gt;&gt; That&apos;s a good point.</p>
    <p begin="00:33:53.40" dur="00:00:05.41">You know, we still disagree among -- now that<br/>we have different commissioner than maybe</p>
    <p begin="00:33:58.81" dur="00:00:04.95">when things were -- when the fur was flying<br/>maybe a little bit more five years ago or so.</p>
    <p begin="00:34:03.76" dur="00:00:02.00">I&apos;ve only been on the commission for two years.</p>
    <p begin="00:34:05.76" dur="00:00:01.91">We do have that collegiality.</p>
    <p begin="00:34:07.67" dur="00:00:03.48">We might still have some of<br/>the same disagreements --</p>
    <p begin="00:34:11.15" dur="00:00:04.37">we just might be disagreeing<br/>without being disagreeable.</p>
    <p begin="00:34:15.52" dur="00:00:04.73">Sometimes our -- you know, sometimes<br/>our blood gets up a little bit</p>
    <p begin="00:34:20.25" dur="00:00:02.71">and it gets a little bit more intense, you know?</p>
    <p begin="00:34:22.96" dur="00:00:04.50">But I think, you know, you asked about the<br/>party politics with thinking about party.</p>
    <p begin="00:34:27.46" dur="00:00:01.71">You know what commissioners are wrestling with?</p>
    <p begin="00:34:29.17" dur="00:00:05.22">Well, we&apos;re all wresting with is<br/>how to we define unreasonable?</p>
    <p begin="00:34:34.39" dur="00:00:03.58">You know and that&apos;s where you get<br/>maybe some differences of opinions.</p>
    <p begin="00:34:37.97" dur="00:00:04.93">You know in terms of what was an<br/>unreasonable decision that somebody made</p>
    <p begin="00:34:42.90" dur="00:00:03.18">at the time given the information that they had.</p>
    <p begin="00:34:46.08" dur="00:00:01.47">Was that reasonable?</p>
    <p begin="00:34:47.55" dur="00:00:03.65">Was that something that is worthy of a penalty?</p>
    <p begin="00:34:51.20" dur="00:00:04.41">If somebody reported -- so you mentioned by<br/>descents, so here&apos;s something that I found</p>
    <p begin="00:34:55.61" dur="00:00:08.30">in a general setting, when we&apos;ve got penalty<br/>provisions coming forward, in most cases I find</p>
    <p begin="00:35:03.91" dur="00:00:04.59">in my own opinion, because I have one,<br/>is that in these matters specifically</p>
    <p begin="00:35:08.50" dur="00:00:01.73">with a vote is what I mean by that.</p>
    <p begin="00:35:10.23" dur="00:00:06.09">I find that there was a failure to report,<br/>but where I might disagree with some</p>
    <p begin="00:35:16.32" dur="00:00:06.16">of my colleagues or disagree with staff or maybe<br/>negotiating with a company or making a proposal</p>
    <p begin="00:35:22.48" dur="00:00:04.98">to the agency is when that reporting<br/>obligation occurred and when it was really late.</p>
    <p begin="00:35:27.46" dur="00:00:03.81">So you get to a point of degree<br/>-- you get a point of degree.</p>
    <p begin="00:35:31.27" dur="00:00:04.33">And I think something else that we&apos;re wrestling<br/>with but you know, we do have some successes</p>
    <p begin="00:35:35.60" dur="00:00:04.60">in working together -- cutting out<br/>some of the redundant paperwork.</p>
    <p begin="00:35:40.20" dur="00:00:05.99">We&apos;ve done a nice job earlier this year, in<br/>this specific area to cut out paperwork burden</p>
    <p begin="00:35:46.19" dur="00:00:02.37">with regards to certificates for apparel</p>
    <p begin="00:35:48.56" dur="00:00:05.45">that was 100 percent not subject<br/>the flammable fabrics act.</p>
    <p begin="00:35:54.01" dur="00:00:05.00">But I think -- you know, we still do<br/>disagree on some particular matters</p>
    <p begin="00:35:59.01" dur="00:00:06.78">but I think we&apos;ve got some cultural norms<br/>about the way that we go about our business.</p>
    <p begin="00:36:05.79" dur="00:00:07.22">&gt;&gt; Any other questions?</p>
    <p begin="00:36:13.01" dur="00:00:00.68">&gt;&gt; Leeton.</p>
    <p begin="00:36:13.69" dur="00:00:05.44">&gt;&gt; Commissioner, I know this is probably going<br/>to be something near and dear to your heart</p>
    <p begin="00:36:19.13" dur="00:00:02.48">with your background at Intertek.</p>
    <p begin="00:36:21.61" dur="00:00:09.55">Now everybody in this room sees reports -- test<br/>reports from labs that are China based labs.</p>
    <p begin="00:36:31.16" dur="00:00:06.55">And when we ask our vendors or suppliers for<br/>test reports, hopefully we&apos;ll get a very valid</p>
    <p begin="00:36:37.71" dur="00:00:03.90">and applicable and complete test report.</p>
    <p begin="00:36:41.61" dur="00:00:06.54">But sometimes I see test reports from<br/>China labs that I&apos;ve never even heard of.</p>
    <p begin="00:36:48.15" dur="00:00:04.05">And I&apos;d have to go on the CPSC<br/>website and say who are these guys?</p>
    <p begin="00:36:52.20" dur="00:00:02.46">I have never even heard of them before.</p>
    <p begin="00:36:54.66" dur="00:00:05.03">And then I have to question,<br/>OK are these reports valid?</p>
    <p begin="00:36:59.69" dur="00:00:05.63">If -- have the lab been validated by the<br/>commission, it&apos;s listed on the website,</p>
    <p begin="00:37:05.32" dur="00:00:05.60">but has there been a history of some<br/>of these other local labs having issues</p>
    <p begin="00:37:10.92" dur="00:00:02.66">with reliability of their testing?</p>
    <p begin="00:37:13.58" dur="00:00:02.20">And you know, how do we now?</p>
    <p begin="00:37:15.78" dur="00:00:07.84">Is there a -- is there information<br/>that those of us who are in this room</p>
    <p begin="00:37:23.62" dur="00:00:03.98">who help our clients validate<br/>the programs to be able</p>
    <p begin="00:37:27.60" dur="00:00:03.27">to determine whether this<br/>lab is a legitimate lab?</p>
    <p begin="00:37:30.87" dur="00:00:07.71">&gt;&gt; I&apos;m certainly not going to wade in the<br/>waters on [Laughing] who my favorite labs are.</p>
    <p begin="00:37:38.58" dur="00:00:02.51">Because coming directly from the industry.</p>
    <p begin="00:37:41.09" dur="00:00:04.51">Instead I&apos;ll lay out a little bit of the<br/>requirements to get listed by the CPSC.</p>
    <p begin="00:37:45.60" dur="00:00:05.80">Because at the very least, I mean if you&apos;re<br/>thinking about using a lab and the CPSC</p>
    <p begin="00:37:51.40" dur="00:00:04.72">to an extent has accredited them<br/>by listing them as authorized</p>
    <p begin="00:37:56.12" dur="00:00:03.74">to perform CPSC mandatory third party testing --</p>
    <p begin="00:37:59.86" dur="00:00:04.88">then you should hope to be able to take<br/>some confidence in terms of the abilities</p>
    <p begin="00:38:04.74" dur="00:00:02.94">of that lab to perform their duties.</p>
    <p begin="00:38:07.68" dur="00:00:03.12">What we do rely upon in that<br/>particular scheme because we are</p>
    <p begin="00:38:10.80" dur="00:00:04.53">so small is we rely upon other accreditations</p>
    <p begin="00:38:15.33" dur="00:00:04.90">from the National Accrediting bodies<br/>that look at the laboratories.</p>
    <p begin="00:38:20.23" dur="00:00:05.67">Among those laboratory accreditations are<br/>activities like round robin testing, etcetera,</p>
    <p begin="00:38:25.90" dur="00:00:04.34">to make sure that they&apos;re testing with certified<br/>samples to make sure that they&apos;re coming</p>
    <p begin="00:38:30.24" dur="00:00:03.11">up with the numbers that they<br/>should be coming up with.</p>
    <p begin="00:38:33.35" dur="00:00:06.26">So the extent that which I&apos;ll just have<br/>to say it this way in somewhat of a punt,</p>
    <p begin="00:38:39.61" dur="00:00:02.81">because I&apos;ll be a little bit<br/>uncomfortable with my background saying --</p>
    <p begin="00:38:42.42" dur="00:00:02.53">well, this is the way I would<br/>go about selecting a lab.</p>
    <p begin="00:38:44.95" dur="00:00:07.74">I would say the fact that the CPSC holds no<br/>greater or less legitimacy with a test report,</p>
    <p begin="00:38:52.69" dur="00:00:03.42">as long as it&apos;s coming from one<br/>of our certified laboratories.</p>
    <p begin="00:38:56.11" dur="00:00:02.48">So I&apos;ve never seen anything to the contrary,</p>
    <p begin="00:38:58.59" dur="00:00:06.16">I&apos;ve never seen in my two years here anybody<br/>have specific questions about the compliance</p>
    <p begin="00:39:04.75" dur="00:00:02.88">of a product after looking<br/>at a test report and saying</p>
    <p begin="00:39:07.63" dur="00:00:04.87">because it was done by x lab or y lab, OK?</p>
    <p begin="00:39:12.50" dur="00:00:01.99">Sorry I couldn&apos;t be more<br/>specific with that Leeton.</p>
    <p begin="00:39:14.49" dur="00:00:02.36">&gt;&gt; Sure, thanks.</p>
    <p begin="00:39:16.85" dur="00:00:08.08">&gt;&gt; Commissioner, I was thinking about<br/>the last eight years we&apos;ve spent worrying</p>
    <p begin="00:39:24.93" dur="00:00:06.31">about children&apos;s products and we had a couple<br/>sessions yesterday about California Prop 65</p>
    <p begin="00:39:31.24" dur="00:00:04.64">and then we got California green chemistry<br/>thing, and we got Washington State</p>
    <p begin="00:39:35.88" dur="00:00:04.29">and we&apos;ve got Connecticut<br/>and all this kind of stuff.</p>
    <p begin="00:39:40.17" dur="00:00:01.77">So we&apos;ve got it all under control.</p>
    <p begin="00:39:41.94" dur="00:00:04.18">So I guess since we&apos;ve got everything under<br/>control right now, could you look ahead?</p>
    <p begin="00:39:46.12" dur="00:00:02.79">Is there something as you look<br/>ahead for the next few years --</p>
    <p begin="00:39:48.91" dur="00:00:01.49">&gt;&gt; How did you get that all under control?</p>
    <p begin="00:39:50.40" dur="00:00:04.98">You take Children&apos;s Safe Products Act,<br/>California Green Chemistry, Prop 65 --</p>
    <p begin="00:39:55.38" dur="00:00:02.83">&gt;&gt; It&apos;s almost entirely under<br/>control, but from your perspective</p>
    <p begin="00:39:58.21" dur="00:00:01.78">if you look ahead do you see anything</p>
    <p begin="00:39:59.99" dur="00:00:03.69">that we should also be paying<br/>attention to from your perspective.</p>
    <p begin="00:40:03.68" dur="00:00:03.19">&gt;&gt; You know I think -- you know<br/>the big movement in that area --</p>
    <p begin="00:40:06.87" dur="00:00:07.78">look I sympathize with the proliferation<br/>of state regulations and you know,</p>
    <p begin="00:40:14.65" dur="00:00:04.44">I was one of those -- one of those<br/>women and men as a state representative.</p>
    <p begin="00:40:19.09" dur="00:00:06.42">I was in the legislature in New Mexico for<br/>four years and I can tell you from experience</p>
    <p begin="00:40:25.51" dur="00:00:03.30">in dealing with complex matters like<br/>the ones that we deal with here --</p>
    <p begin="00:40:28.81" dur="00:00:02.33">to try to take them up on state level</p>
    <p begin="00:40:31.14" dur="00:00:05.10">and to put together wide public<br/>policy in a state is challenging.</p>
    <p begin="00:40:36.24" dur="00:00:05.40">I&apos;m not a big fan of these like<br/>bad dandelions in my backyard --</p>
    <p begin="00:40:41.64" dur="00:00:03.20">the proliferation of all these<br/>different reporting requirement.</p>
    <p begin="00:40:44.84" dur="00:00:06.21">You know, I think -- I think there&apos;s going<br/>to be more to come although I think I have</p>
    <p begin="00:40:51.05" dur="00:00:03.29">to remain optimistic that because we had --</p>
    <p begin="00:40:54.34" dur="00:00:07.38">we just reformed the Toxic Substances<br/>Control Act after decades, right?</p>
    <p begin="00:41:01.72" dur="00:00:01.23">Yes, decades.</p>
    <p begin="00:41:02.95" dur="00:00:03.59">That hopefully that will<br/>provide a little bit more</p>
    <p begin="00:41:06.54" dur="00:00:07.86">of pre-emptive federal one standard<br/>that will apply state by state.</p>
    <p begin="00:41:14.40" dur="00:00:02.47">But you know the problem in<br/>looking at a lot of those --</p>
    <p begin="00:41:16.87" dur="00:00:04.01">looking at Washington, I think<br/>that&apos;s a reporting obligation,</p>
    <p begin="00:41:20.88" dur="00:00:03.85">I think Maine is a reporting<br/>obligation too -- right, Maine?</p>
    <p begin="00:41:24.73" dur="00:00:05.24">Is that the CPSC -- we have<br/>authority to preempt.</p>
    <p begin="00:41:29.97" dur="00:00:04.53">That means if we have regulation<br/>on a particular standard</p>
    <p begin="00:41:34.50" dur="00:00:02.60">on a product -- that will preempt other states.</p>
    <p begin="00:41:37.10" dur="00:00:06.20">And that&apos;s because one of the things that CPSC&apos;s<br/>mission is to create a uniform set of standards.</p>
    <p begin="00:41:43.30" dur="00:00:03.98">That&apos;s why we were created in<br/>1973 to provide a uniform set</p>
    <p begin="00:41:47.28" dur="00:00:04.06">of standards to promote interstate commerce.</p>
    <p begin="00:41:51.34" dur="00:00:02.81">These -- the proliferation<br/>of all these state laws,</p>
    <p begin="00:41:54.15" dur="00:00:03.23">all getting to the same thing<br/>is really hindering that</p>
    <p begin="00:41:57.38" dur="00:00:02.46">and I think it&apos;s making the United States --</p>
    <p begin="00:41:59.84" dur="00:00:03.50">putting the United States at<br/>a competitive disadvantage.</p>
    <p begin="00:42:03.34" dur="00:00:01.67">I do think it will still happen.</p>
    <p begin="00:42:05.01" dur="00:00:06.58">I think there&apos;s a very real movement out there<br/>state by state to keep promoting these --</p>
    <p begin="00:42:11.59" dur="00:00:03.34">you know, they&apos;re called often<br/>&quot;consumer right to know&quot;, right?</p>
    <p begin="00:42:14.93" dur="00:00:04.17">Like Prop 65 is in its essence<br/>is a labeling law.</p>
    <p begin="00:42:19.10" dur="00:00:06.81">But we don&apos;t have -- the CPSC doesn&apos;t have the<br/>authority to preempt that kind of standard.</p>
    <p begin="00:42:25.91" dur="00:00:05.08">So unfortunately I think until -- until states<br/>-- you know, I started learning more about it --</p>
    <p begin="00:42:30.99" dur="00:00:03.10">there are some industries and you<br/>might think it&apos;s completely irrational</p>
    <p begin="00:42:34.09" dur="00:00:02.47">that are just moving out of California.</p>
    <p begin="00:42:36.56" dur="00:00:02.68">They just won&apos;t-- they won&apos;t sell in California.</p>
    <p begin="00:42:39.24" dur="00:00:02.54">So they&apos;ll be 49 state compliant.</p>
    <p begin="00:42:41.78" dur="00:00:06.00">And that&apos;s for very specific industries,<br/>but California as a state has made it</p>
    <p begin="00:42:47.78" dur="00:00:02.78">so inhospitable to conduct business.</p>
    <p begin="00:42:50.56" dur="00:00:02.38">But I know you&apos;re question<br/>was broader than that.</p>
    <p begin="00:42:52.94" dur="00:00:06.27">I think we&apos;ll still keep seeing it until we<br/>have enough of a reaction that legislatures know</p>
    <p begin="00:42:59.21" dur="00:00:03.86">to pump the brakes on some of those laws.</p>
    <p begin="00:43:03.07" dur="00:00:07.00">It&apos;s only going to get more<br/>complex I&apos;m afraid to say.</p>
    <p begin="00:43:10.07" dur="00:00:01.41">&gt;&gt; Other questions?</p>
    <p begin="00:43:11.48" dur="00:00:02.90">&gt;&gt; I have a question back here.</p>
    <p begin="00:43:14.38" dur="00:00:00.88">&gt;&gt; Yes, Paul.</p>
    <p begin="00:43:15.26" dur="00:00:02.55">&gt;&gt; So you were very, very complementary</p>
    <p begin="00:43:17.81" dur="00:00:03.11">of the association while you were<br/>up there and during our lunch.</p>
    <p begin="00:43:20.92" dur="00:00:05.57">What else can PPAI be doing<br/>to help CPSC help us?</p>
    <p begin="00:43:26.49" dur="00:00:02.51">What&apos;s our next step from your view?</p>
    <p begin="00:43:29.00" dur="00:00:02.83">&gt;&gt; Well, I really think that<br/>you&apos;re at the tip of the sphere.</p>
    <p begin="00:43:31.83" dur="00:00:03.98">To be honest you have a healthy<br/>wonderful working relationship.</p>
    <p begin="00:43:35.81" dur="00:00:04.54">I mean look at the amount of<br/>participation you&apos;re getting from CPSC here.</p>
    <p begin="00:43:40.35" dur="00:00:03.31">I still -- I was telling folks<br/>at the table and others --</p>
    <p begin="00:43:43.66" dur="00:00:03.45">you know, I still have my PPAI folder, OK?</p>
    <p begin="00:43:47.11" dur="00:00:02.06">I think it was from New Orleans.</p>
    <p begin="00:43:49.17" dur="00:00:01.35">But I still have it.</p>
    <p begin="00:43:50.52" dur="00:00:03.32">It&apos;s a tremendous resource<br/>and as Sue wrote a lot of it,</p>
    <p begin="00:43:53.84" dur="00:00:03.27">which is while it was fantastic<br/>as well -- Cheryl Falvey.</p>
    <p begin="00:43:57.11" dur="00:00:03.42">You know, Paul, if I had<br/>something in mind I&apos;d tell you</p>
    <p begin="00:44:00.53" dur="00:00:03.41">but I think right now you&apos;re making<br/>all the right moves and continue</p>
    <p begin="00:44:03.94" dur="00:00:01.41">to report -- I think, you know what?</p>
    <p begin="00:44:05.35" dur="00:00:01.29">This is what I would say.</p>
    <p begin="00:44:06.64" dur="00:00:05.32">If there is a way you can promote the<br/>collegiality among the group and I know --</p>
    <p begin="00:44:11.96" dur="00:00:05.11">Gene and Rick have done that so much in<br/>a leadership way, but these relationships</p>
    <p begin="00:44:17.07" dur="00:00:03.36">that you have here at these tables<br/>-- the networking that you do --</p>
    <p begin="00:44:20.43" dur="00:00:04.12">that can be more valuable then anything<br/>you might be able to read on a website</p>
    <p begin="00:44:24.55" dur="00:00:05.65">from understanding what some of the new<br/>techniques that somebody is getting to.</p>
    <p begin="00:44:30.20" dur="00:00:05.01">So the way that you might be able to continue<br/>to facilitate networking among this part</p>
    <p begin="00:44:35.21" dur="00:00:02.54">of your association -- because I<br/>know the association is everything</p>
    <p begin="00:44:37.75" dur="00:00:03.42">and not just safety compliance --<br/>that would be my recommendation.</p>
    <p begin="00:44:41.17" dur="00:00:01.17">&gt;&gt; Terrific, thank you so much.</p>
    <p begin="00:44:42.34" dur="00:00:01.69">&gt;&gt; Your welcome.</p>
    <p begin="00:44:44.03" dur="00:00:01.19">&gt;&gt; Any other questions?</p>
    <p begin="00:44:45.22" dur="00:00:02.70">&gt;&gt; Oh, one back here.</p>
    <p begin="00:44:47.92" dur="00:00:05.76">&gt;&gt; Speaking of adding on to that, what&apos;s an<br/>industry that&apos;s not doing it well right now?</p>
    <p begin="00:44:53.68" dur="00:00:02.26">[Laughing] And is there anything<br/>that we can learn from them?</p>
    <p begin="00:44:55.94" dur="00:00:02.03">I don&apos;t know if you have any insight on that.</p>
    <p begin="00:44:57.97" dur="00:00:04.89">I just thought I&apos;d lighten the room up.</p>
    <p begin="00:45:02.86" dur="00:00:00.06">[ Audience Laughing ]</p>
    <p begin="00:45:02.93" dur="00:00:01.52">&gt;&gt; I want to hear the answer to this question.</p>
    <p begin="00:45:04.45" dur="00:00:01.70">This is going to be a really good answer.</p>
    <p begin="00:45:06.15" dur="00:00:00.58">&gt;&gt; Hold on.</p>
    <p begin="00:45:06.73" dur="00:00:01.78">My cell phone&apos;s getting hot.</p>
    <p begin="00:45:08.51" dur="00:00:05.53">[ Audience Laughing ]</p>
    <p begin="00:45:14.04" dur="00:00:01.58">No that&apos;s quite all right.</p>
    <p begin="00:45:15.62" dur="00:00:05.31">You know, I&apos;ll tell you one of the things<br/>that troubles us -- this is engagement.</p>
    <p begin="00:45:20.93" dur="00:00:08.28">You&apos;re engaging with me, the agency is<br/>engaging with you in a very proactive way.</p>
    <p begin="00:45:29.21" dur="00:00:05.11">We&apos;re seeing some industries<br/>from a sense of frustration,</p>
    <p begin="00:45:34.32" dur="00:00:01.98">from either our compliance activities</p>
    <p begin="00:45:36.30" dur="00:00:04.55">or from our penalty provisions<br/>wanting to just step back.</p>
    <p begin="00:45:40.85" dur="00:00:04.37">And you know, I&apos;m not going to<br/>name them but when I was here</p>
    <p begin="00:45:45.22" dur="00:00:05.47">in a staff capacity the first time<br/>there was a major association,</p>
    <p begin="00:45:50.69" dur="00:00:01.71">they still exist and they&apos;re still major.</p>
    <p begin="00:45:52.40" dur="00:00:05.87">And they were even a collator for CPSC,<br/>meaning they even brought in other associations</p>
    <p begin="00:45:58.27" dur="00:00:04.65">and you know, and got together on<br/>CPSC issues and they&apos;re just --</p>
    <p begin="00:46:02.92" dur="00:00:02.79">they&apos;re just not present right now.</p>
    <p begin="00:46:05.71" dur="00:00:04.88">But you know, I will say to<br/>be an apologist for them,</p>
    <p begin="00:46:10.59" dur="00:00:05.32">the government has created an incredible<br/>onerous regulatory environment.</p>
    <p begin="00:46:15.91" dur="00:00:05.36">What you&apos;re dealing with is a microcosm<br/>of what&apos;s happening to the United States.</p>
    <p begin="00:46:21.27" dur="00:00:03.33">And for that reason they may have<br/>bigger fish to fry than the CPSC,</p>
    <p begin="00:46:24.60" dur="00:00:04.76">but you&apos;ve got me thinking about that.</p>
    <p begin="00:46:29.36" dur="00:00:01.43">And you know, we need to remember that.</p>
    <p begin="00:46:30.79" dur="00:00:02.17">And you know, safety is important for all of us.</p>
    <p begin="00:46:32.96" dur="00:00:04.37">It&apos;s important for you -- for of<br/>course, in the end -- the end consumer.</p>
    <p begin="00:46:37.33" dur="00:00:03.45">But safety and regulations need to make sense.</p>
    <p begin="00:46:40.78" dur="00:00:01.64">They need to be value driven.</p>
    <p begin="00:46:42.42" dur="00:00:03.61">So continue to push -- you<br/>know, back when you&apos;re finding</p>
    <p begin="00:46:46.03" dur="00:00:04.29">that things are just paperwork burdens<br/>that you don&apos;t see the value add.</p>
    <p begin="00:46:50.32" dur="00:00:05.48">Let us know about it and give us the<br/>opportunity to try to correct it.</p>
    <p begin="00:46:55.80" dur="00:00:00.46">Good question.</p>
    <p begin="00:46:56.26" dur="00:00:05.03">&gt;&gt; Before the commissioner jumps off, I<br/>just want to editorialize and say what I --</p>
    <p begin="00:47:01.29" dur="00:00:06.13">we said around the table and what I<br/>said to Commissioner Adler yesterday.</p>
    <p begin="00:47:07.42" dur="00:00:08.31">We could not have had a more collaborative,<br/>helpful, supportive, response from the CPSC</p>
    <p begin="00:47:15.73" dur="00:00:02.62">than we&apos;ve had over the last six or so years.</p>
    <p begin="00:47:18.35" dur="00:00:04.39">I mean Neal Cohen has been superb<br/>and has been with us at every event.</p>
    <p begin="00:47:22.74" dur="00:00:07.06">But from the start of our summits and every<br/>single year and in between our events,</p>
    <p begin="00:47:29.80" dur="00:00:09.94">the CPSC who one might think is -- just wants<br/>to regulate and tell us what to do and so on --</p>
    <p begin="00:47:39.74" dur="00:00:05.02">have been more than collaborative and<br/>helpful in our journey moving down this path.</p>
    <p begin="00:47:44.76" dur="00:00:02.43">And I thank the commissioner for that.</p>
    <p begin="00:47:47.19" dur="00:00:05.29">We could not have had a better partner<br/>helping us understand what we need</p>
    <p begin="00:47:52.48" dur="00:00:02.78">to do and working with us.</p>
    <p begin="00:47:55.26" dur="00:00:02.86">It helps that we&apos;ve been<br/>open and transparent and Paul</p>
    <p begin="00:47:58.12" dur="00:00:05.66">and Rick have been the leaders helping<br/>our association along, but we&apos;ve got a --</p>
    <p begin="00:48:03.78" dur="00:00:04.72">we&apos;ve had a real collaborative<br/>credible partnership</p>
    <p begin="00:48:08.50" dur="00:00:05.30">with the CPSC who&apos;s both regulating us but<br/>helping us to move along on our journey.</p>
    <p begin="00:48:13.80" dur="00:00:02.14">&gt;&gt; Good.</p>
    <p begin="00:48:15.94" dur="00:00:00.85">&gt;&gt; Thank you so much.</p>
    <p begin="00:48:16.79" dur="00:00:00.67">&gt;&gt; Thank you.</p>
    <p begin="00:48:17.46" dur="00:00:00.96">Thank you all.</p>
    <p begin="00:48:18.42" dur="00:00:01.09">Congratulations to you.</p>
    <p begin="00:48:19.51" dur="00:00:00.69">[ Applause ]</p>
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