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Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard

  • Recalled Animal Counting Book
  • Recalled Dinosaur’s First Words Book
  • Recalled Old MacDonald Had a Farm Book
  • Recalled There Was an Old Lady Who Swallowed a Fly Book
  • Recalled Things that Go! Book
  • Recalled Unicorn’s Colors Books
  • Recalled Where’s My Bottom? Book
  • Recalled Rainbow Road Book Box
Name of Product:
Rainbow Road Series Board Books

The plastic binding rings can detach from the books, posing a choking hazard to young children.

Recall Date:
September 21, 2023

About 260,000 (In addition, about 12,900 in Canada)

Consumer Contact

Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at or and click on “Product Recall” at the bottom of the page for more information.

Recall Details


This recall involves seven board books under the Rainbow Road Series Board Books. The books are children’s board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book’s right hand corner on the back above the bar code.

Book Title 


Animal Counting


Dinosaur’s First Words

9781803374932 and 9781803372211

Old MacDonald Had a Farm

9781803376790 and 9781803373355

Rainbow Road Book Box


There Was an Old Lady Who Swallowed a Fly

9781803372945 and 9781803371580

Things that Go!


Unicorn’s Colors

9781803374789 and 9781803376622

Where’s My Bottom?

9781803372723 and 9781803376738


Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.


Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.

Sold At:
Target, Barnes & Noble, Sam’s Club and other stores nationwide, online at and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21.

Make Believe Ideas LTD, of New York

Manufactured In:
Recall number:
Fast Track Recall

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