FOR IMMEDIATE RELEASE
July 22, 2008
Release #08-336

Firm's Recall Hotline: (888) 689-9444

WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.

Name of Product: It's My Binky's Personalized Pacifiers

Units: About 115,000

Importer: It's My Binky, of Henderson, Nev.

Hazard: The pacifier button, ring handle and shield with nipple can detach, posing a choking hazard to infants.

Incidents/Injuries: It's My Binky has received two reports of the pacifier button, ring handle and shield with nipple detaching. No injuries have been reported.

Description: The recalled pacifiers have "Japlo" imprinted on the front of the pacifier shield at the bottom, center. The pacifiers were sold in blue, white and pink with various words or designs printed on the button of the pacifier. Examples of text and symbols printed on recalled Japlo pacifiers include but are not limited to the following:

BLUE (pacifier w/text)WHITE (pacifier w/text)PINK (pacifier w/text)
Image of a skull (no text) image of a skull (no text) spoiled
stud muffin stud muffin princess
prince charming prince charming my mom rocks
my mom rocks princess mute button
mute button my mom rocks my dad rocks
my dad rocks mute button insomniac
momma's boy little monster future ceo
insomniac future ceo flirt
future ceo daddy's girl daddy's girl
little monster born to shop born to shop
flirt      
bad to the bone      

Sold at: Nordstrom and baby boutique retail stores nationwide and online at www.itsmybinky.com from February 2006 through June 2008 for between $5 and $6.

Manufactured in: Malaysia

Remedy: Consumers should immediately take these pacifiers away from children and return them to the store where purchased or contact the firm if purchased online to receive a free replacement pacifier.

Consumer Contact: For additional information, contact It's My Binky toll-free at (888) 689-9444 between 8 a.m. and 4:30 p.m. Monday through Friday PT or visit the firm's website at www.itsmybinky.com or e-mail Danielle Riiber at Danielle@itsmybinky.com

Media Contact: Danielle Riiber at (702) 622-6261.





Picture of Recalled It's My Binky Personalized Pacifiers