May 17, 2007
The following product safety recall was voluntarily conducted by the firm in cooperation with the CPSC. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.
Name of Product: Discovery Bunny Books
Units: About 16,000
Distributor: Bookspan, of Garden City, N.Y.
Importer: SoftPlay Inc., of Chicago, Ill.
Manufacturer: Animal Magic Ltd., of Hong Kong
Hazard: The seam on the bunny's left hind leg can open exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.
Incidents/Injuries: Bookspan has received one report of a 4-month-old infant who began to choke on the plastic squeaker. The parent noticed the infant beginning to choke and cleared the squeaker from his throat.
Description: This recall involves Discovery Bunny yellow cloth books. The mid-section of the yellow and white plush stuffed bunny opens to a six-page cloth book. The plush bunny has black & white checkered ears and feet. The "SoftPlay" logo is printed on a tag sewn into the bunny toy.
Sold through: Bookspan mail-order catalogues and www.bookspan.com (to book club members only) from February 2006 through March 2007 for about $8 and $16.
Manufactured in: China
Remedy: Consumers should immediately take the recalled bunny books from children and either discard it or return it to Bookspan. Consumers will receive a full credit on their book club account. Bookspan has directly notified purchasers of the product recall by mail.
Consumer Contact: For additional information, call Bookspan at (888) 793-6514 between 8 a.m. and 8 p.m. ET Monday through Friday or visit the firm's Web site at www.bookspan.com
Media Contact: Paula Batson, at (212) 930-4531 or firstname.lastname@example.org
The U.S. Consumer Product Safety Commission (CPSC) is charged with protecting the public from unreasonable risks of injury or death associated with the use of thousands of types of consumer products. Deaths, injuries, and property damage from consumer product incidents cost the nation more than $1 trillion annually. CPSC’s work to ensure the safety of consumer products has contributed to a decline in the rate of deaths and injuries associated with consumer products over the past 40 years.
Federal law bars any person from selling products subject to a publicly announced voluntary recall by a manufacturer or a mandatory recall ordered by the Commission.
For lifesaving information:
Please use the below phone number for all media requests.
Phone: (301) 504-7908
Spanish: (301) 504-7800