December 15, 2005
Release #06-054
Firm's Recall Hotline: (866) 748-3731


WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.


Name of Product: Children's Books

Units: About 41,000

Manufacturer: Advantage Publishers Group, of San Diego, Calif.

Hazard: If the clear plastic container is removed from the book's back cover or breaks, young children can access the beads in it. This poses a choking hazard to young children.

Incidents/Injuries: Advantage Publishers Group has received one report of a child accessing beads in the books' clear plastic containers. No injuries have been reported.

Description: The recalled children's activity books are multi-colored with holes in the pages to touch a variety of fabrics and to push a squeaker toy, flaps to lift, and a clear plastic container with beads. The "Amazing Baby Look and Play" activity book has a yellow star on the cover. The "Amazing Baby Touch and Play" book has a brown bear on the cover. The activity books measure about 11-inches by 11-inches, and are for children ages 12 months to 24 months. The recalled "Rattle, Rattle" board book has a magenta car on the cover. The board book measures about 5 1/2-inches by 5 ?-inches, and is intended for children ages 6 months to 18 months.

Sold at: National book chains, discount department stores, wholesalers and distributors, and membership warehouse clubs nationwide from May 2003 through November 2005 for about $16 for the activity books and about $6 for the board book.

Manufactured in: Thailand

Remedy: Consumers should immediately take these recalled activity and board books away from young children and contact the company for a replacement book

Consumer Contact: For additional information, contact Advantage Publishers Group toll-free at (866) 748-3731 anytime or visit the company's Web site at


Picture of Recalled Amazing Baby Look and Play Book

Picture of Recalled Amazing Baby Look and Play Book

Picture of Recalled Rattle, Rattle Book