FOR IMMEDIATE RELEASE
September 17, 2003
Release # 03-186
Company Phone Number: (800) 223-2336

WASHINGTON, D.C. -  The U.S. Consumer Product Safety Commission announces the following recall in voluntary cooperation with the firm below. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.

Name of product: Dora the Explorer Children's Board Book

Units: 26,000

Manufacturer: Simon & Schuster Inc., of New York, N.Y.

Hazard: A plastic replica of a balloon attached to the book can detach, posing a choking hazard to young children.

Incidents/Injuries: None.

Description: The heavy-cardboard book has "Whose Birthday Is It?" printed on the cover in yellow letters. Dora the Explorer cartoon characters are pictured on each page. A cutout in the top left corner of book has a small plastic replica of a balloon attached. The yellow and orange balloon is used as a slide to reveal answers to questions in the book.

Sold at: Discount department stores and bookstores nationwide during August 2003 for about $10.

Manufactured in: China

Remedy: Consumers should take these books away from young children immediately and contact Simon & Schuster at the Consumer Contact number indicated below to receive a replacement book.

Consumer Contact: Call Simon & Schuster toll-free at (800) 223-2336 between 8:30 a.m. and 5:00 p.m. ET Monday through Friday or visit the firm's Web site at www.simonsayskids.com.

Media Contact: Adam Rothberg at (212) 698-1132.

Picture of Recalled Children's Book