May 30, 1989  
Release # 89-044

WASHINGTON, D.C. -- In cooperation with the Consumer Product Safety Commission, Coca-Cola Foods announced today that it is voluntarily recalling a promotional item called "Cool Cuff" which was distributed in conjunction with Hi-C fruit drinks. The premium is being recalled because it contains small parts that do not comply with CPSC regulations.

"Cool Cuffs" are a brightly colored version of a wristband used worldwide in hospitals, water parks, amusement parks, concert arenas and summer campgrounds. The CPSC is concerned the plastic locking device which holds the bracelet in place could be removed and become a choking hazard for small children.

"Cool Cuffs" were distributed primarily from February through April of this year, packs of Hi-C fruit drinks with approximately two million nine- in 250-ml. aseptic boxes. An additional quantity was distributed through a mail-in offer on 46-ounce cans of Hi-C fruit drinks.

Coca-Cola Foods has initiated the recall in the interest of the safety of consumers, although there have been no reported injuries involving the small parts in this item. The company is taking immediate steps to remove packages containing the "Cool Cuff" promotion from wholesale and retail channels. Hi-C fruit drinks are available in packages without the promotion.

Coca-Cola Foods and the CPSC advise consumers who have "Cool Cuff" in their homes to take the item away from children under three years of age and discard it, or return it to Hi-C Stick-on Cool Cuff, P.O. Box 1133, Maple Plains, MN 55348 for replacement with a premium of similar value.

Consumers with questions may write Coca-Cola Foods Consumer Affairs Department, P.O. Box 2079, Houston, TX 77252, or call collect at (713) 888-5348. For media inquiries, call Coca-Cola Foods Public Affairs at (713) 888-5018 or (713) 888-5021.