Safe Sleep Public Service Announcement (PSA)
Transcript
The picture, text and audio sequence is as follows:
- (music)
- Video of a father placing a baby in a newly bought crib with pillows and comforters.
- Video and audio of mother entering home. "Hey you."
- Father from baby's room: "Hey don't come in here, I got a surprise."
- Mother: "The doctor told me some new things today about keeping our baby safe from SIDS and suffocation. Did you know that we're not supposed to put any pillows in the crib?"
- Father: "Oh... yeah. (music)". Father removes pillows from crib, out of sight of mother.
- Mother: "No comforters either."
- Father removes comforters from crib, again out of sight of mother.
- Mother: "We're always supposed to make sure we put our baby on its back in the crib."
- Father turns baby on its back, again out of sight of mother.
- Mother enters baby's room: "Ok, what are you doing in here? Got the crib! How did you know about setting up the crib?"
- Father: "Hey, you know. I know these things."
- Mother: "Uh- huh...(music)"
- Screen Reading: "For more tips about helping your baby sleep safer visit us at cpsc.gov"
- Audio of Nychelle Fleming, CPSC Spokesperson: "And you too should know that African American and Hispanic babies are affected by these dangers."
- Screen Reading: "Never Place: Padding, Blankets, Pillows Underneath baby"
- Audio of CPSC Spokesperson: "Remember never place extra padding, blankets, or pillows underneath baby as this could lead to suffocation."
- Screen Reading: "Do not place: Heavy Quilts, Comforters, Pillows in cribs where baby is sleeping"
- Audio of CPSC Spokesperson: "Do not place heavy quilts, comforters, and pillows in cribs or where baby is sleeping.
- Screen Reading: "Always place baby on its back" (picture of baby in crib on back)
- Audio of CPSC Spokesperson: "Always place baby on its back to sleep."
- Screen Reading: "For more tips about helping your baby sleep safer visit us at cpsc.gov" (Picture of the CPSC web site home page with the link for the Crib Information Center circled.)
- Audio of CPSC Spokesperson: " For more information contact the CPSC at www.cpsc.gov."
- Picture of Crib Information Center web page.
- End